Groundwork to Growth: How to Build Partnerships That Scale

You’ve launched your partner program, maybe even signed a few partners, shared enablement materials, and kicked off a few lead exchanges.

But the impact? It’s not quite there yet.

This session is for Partnership Managers and Channel Leaders looking for a new way to spark growth, not from the boardroom down, but from the field up. If you’ve ever thought, “There has to be a better way to activate our ecosystem,” this conversation is for you.

Join us for a live, actionable Q&A with Marta El Bay, Head of Partnerships at Surfe. Marta will share how she built Surfe’s partner program from scratch and how leaning into ecosystem players, rather than just top-down decision-makers, led to a standout collaboration with Pipedrive.

What will you learn?

• How to build a partner program from scratch, without overcomplicating it
• What makes a partnership truly cross-functional and revenue-generating
• Why starting with channel partners and ecosystem players builds stronger roots
• Behind the scenes of the Surfe x Pipedrive success story
• How to identify the right partners and scale without the stress

🎁 Bonus Opportunity:

One lucky participant joining us live will receive a 15% discount code for Surfe. Furthermore, they will have a chance to book a one-hour free consultation on partnership strategy with Marta. This is your chance to get personalized advice tailored to your partner program’s unique goals and challenges.

Come ready to dig in, ask questions, and leave with ideas you can use right away!