Why Isn’t My Partnership Program Generating Results & How to Fix It?

You’ve recruited partners, provided the decks, and maybe even sent leads.

But the results? Still underwhelming.

This session is for Partnership Managers and Channel Leaders who feel stuck with underperforming partners and don’t have time for endless hand-holding. If you’ve ever thought, “Why aren’t more partners driving pipeline?” — you’re not alone, and you’re not the problem.

Join us for a focused, practical session with Peter Fogelsanger, a 30-year veteran in B2B SaaS and partner enablement. He’ll share how small shifts in process and perspective can create major momentum in your partner program.

You’ll walk away with clear, actionable insights:

• Why recruiting and onboarding might be the real roadblock
• How to define the right "Activation Outcome" from day one
• Where time gets wasted in early partner engagement—and how to fix it
• What drives partner performance
• How to move from reactive to strategic without adding more to your plate

🎁 Bonus Opportunity:

**Attend live to win a private training session with Peter for you and your team.** This is a rare opportunity to get tailored, expert input on your specific partner challenges.

Peter built programs for Uniform, Contentstack, and Thunderhead (now Salesforce Interactive Studio). With a strategic sales and marketing background, he’s known for simplifying the partner journey and turning insight into execution.

This isn’t a lecture, but a live conversation full of expertise.

Bring your questions, challenges, and a readiness to rethink how real partner results begin.