Why Your Account Mapping Isn’t Driving Revenue (And How to Fix It)

Account mapping is one of partnerships' most potent but misunderstood strategies. 

While PRMs and tools like Kiflo help streamline account mapping, many partner managers struggle to execute it effectively. 

The problem? 

It’s not the technology. It’s the lack of training, coaching, and strategic frameworks.

The real issue? Partner managers don’t have a clear process to move from data → insights → action → revenue.

In this hard-hitting session, Chris Lavoie, founder of Partnership Mastermind, breaks down:

✅ The biggest mistakes partner managers make with account mapping (and how to avoid them)

✅ How to make sales actually WANT to co-sell with you (hint: it’s about their quota, not yours)

✅ Why your "overlap report" isn’t enough—and how to turn insights into revenue

✅ The exact step-by-step playbook to move from mapping to deals closed

✅ How top-performing partner teams structure account mapping for maximum pipeline impact

This session is for you if you’re a partnership manager looking to align with sales, close more deals, and create repeatable success in your partner program.

📢 BONUS: WIN A FREE SEAT IN PARTNERSHIP MASTERMIND!

One lucky attendee will get a fully funded seat in The Partner Manager Mastermind, an intensive 8-week program designed to turn good partner managers into elite revenue drivers. Kiflo is fully funding this program to accelerate training and development for Partner Managers.

📅 Date: 27 March

⏰ Time: 4 PM CET / 11 AM EST

🔥 You’re one session away from fixing your account mapping—don’t miss it!