Alison studied at Leicester and Nottingham Universities, specializing in assisted reproduction technology and achieving distinction in her Master’s degree. Dr Campbell completed her PhD based on embryo selection at the University of Kent.

Alison started her career as an embryologist in Liverpool and held a senior embryology position with CARE Fertility at its inception in 1997. Alison has worked as a consultant at several clinics across the world including in Egypt and Italy and has played a key role in establishing and improving IVF laboratories. As Director of Embryology for CARE Fertility, Alison heads up the eight embryology teams with 60 embryologists, across the CARE Fertility Group in the UK and Ireland.

Alison's current role involves driving standards, best practice and leading research and development across the sites, where embryology practice is aligned and continuous improvement a priority. Alison is an experienced clinical embryologist, a member of Alpha executive board, a Diplomate of the Royal College of Pathologists and is a Director of The CARE Fertility Group. Alison was responsible for the first clinical application of time-lapse microscopy in the UK and has published her work in this exciting area of assisted reproduction. Alison Campbell and Prof. Simon Fishel recently edited the first monograph published on time lapse embryology - Atlas of time lapse embryology. Alison has contributed to many key texts about embryology, including co-authoring the chapter on embryology in the prestigious ‘Gray's Anatomy: The Anatomical Basis of Clinical Practice’.

Alison has a passion for training and development of embryologists and has recently established a state of the art training facility and laboratory, based at CARE Manchester.