LYSSNA
Powered by

From insights to innovation: Shaping financial products through research

Lyssna

49:12

Watch

Join us for a live Q&A with Taylor Hobgood, Consumer Insights and Innovation Manager at Ally. In this conversation, we'll explore how customer research drives innovation and shapes product development in the digital banking space.

We'll discover how innovative ideas come to life – from identifying customer pain points to concept validation and implementation. Taylor will share tips that bridge consumer needs with business solutions, tools that enable rapid testing and iteration, and strategies for turning customer insights into successful products.

Whether you’re a product manager, designer, researcher, or innovation professional, this session will provide valuable perspectives on creating digital products that truly resonate with consumers' needs and behaviors. Come prepared with your questions about innovation processes, customer-centric design, and collaboration across teams.

Speakers

Taylor Hobgood

Taylor Hobgood

Consumer Insights and Innovation Manager @ Ally Financial

Taylor is a Consumer Insights and Innovation leader at Ally Financial, where she oversees the research function at TM Studio, Ally’s internal Concept and Innovation team. Taylor has an academic background in brain and behavior science and industry experience in brand and marketing research within the entertainment sector. She has a natural curiosity and dedication to bringing the voice of the consumer to every conversation.

Joe Formica

Joe Formica

Senior Designer, Researcher, and Design Advocate at Lyssna

Joe is the Design Advocate at Lyssna, where he leads workshops, creates educational content, and inspires designers to design great products, With over 10 years of UX and education experience, Joe has taught thousands through hands-on, project-based courses that make learning fun and practical.

From insights to innovation: Shaping financial products through research

49:12

Watch