Lyssna is a remote all-in-one research platform that allows you to deeply understand your audience and move in the right direction — fast. With Lyssna, you can set up research studies, recruit participants, and gain insights quickly to inform decision-making from strategy and concept through to design and implementation. The result? Experiences that your users will love.

Lyssna

Join us for a live Q\&A with Taylor Hobgood, Consumer Insights and Innovation Manager at Ally. In this conversation, we'll explore how customer research drives innovation and shapes product development in the digital banking space.

We'll discover how innovative ideas come to life – from identifying customer pain points to concept validation and implementation. Taylor will share tips that bridge consumer needs with business solutions, tools that enable rapid testing and iteration, and strategies for turning customer insights into successful products.

Whether you’re a product manager, designer, researcher, or innovation professional, this session will provide valuable perspectives on creating digital products that truly resonate with consumers' needs and behaviors. Come prepared with your questions about innovation processes, customer-centric design, and collaboration across teams.
