Resolution Pathways: Guided AI for Complex Service

As an experienced Global Services leader, Sarah has spent the better part of her career supporting customers whose systems are mission-critical to their operations. This is high pressure and requires 24/7 operation and support. With an affinity for customer success and thrives in a fast-paced work environment, crafting strategic and rapid fixes to high-intensity problems. Over 20 years of experience in understanding and bringing solutions to support challenges facing Customer Service and Support Executives. A dedicated professional with demonstrated strengths in benchmarking analysis, strategic planning & roadmap development, journey mapping, and workshop facilitation. Demonstrated passion for leading and developing teams to deliver successful support to the customer while cultivating positive relationships and exceeding goals.

Brian Bachofner is a seasoned marketing executive with over 15 years of experience scaling SaaS companies. As CMO at MapAnything, he helped grow the business from $7M to a successful acquisition by Salesforce. At Salesforce, he led global product marketing for Sales Cloud, and led PMM for Field Service during the ClickSoftware acquisition. Most recently, Brian transformed ServiceTrade’s go-to-market strategy as head of Marketing and RevOps, shifting from outbound-led sales to a balanced approach through clear messaging and a relentless focus on winning their ICP.