AI in Legal BD: Hype, Hope, and the Human Element

Jason is a seasoned account director with a background in consulting and complex business development. Throughout his career, he has successfully contributed to enterprise technology projects spanning diverse industries such as banking, telecommunications, and the legal sector. Jason's style is easy going and collaborative, with a strong focus on creating value for clients.

Jason is responsible for Nexl's clients in the North East region of the U.S, working with some of the worlds most prestigious firms as we strive to help change the way law firms grow.

Lynne is the Associate Director of Competitive Intelligence, Data Science & Analytics at Baker Botts, an energy-focused law firm with 12 offices globally. At Baker Botts she leads a team of two analysts, a data scientist, and data engineer in the areas of Key Client research, traditional CI, and data science. Lynne is a seasoned research professional – known for building high-performing competitive intelligence and analytics teams. She has her master’s degree in marketing research and post-graduate certificate in data science and artificial intelligence from the University of Texas at Austin.

Lindsay Vest is Director of Business Development Training & Client Relations at Morgan, Lewis & Bockius LLP, where she helps lawyers build the habits, skills, and confidence to grow their practices while stewarding some of the firm’s most significant client relationships. She began her career as a labor and employment attorney, litigating complex matters and advising employers on sensitive workplace investigations. That early experience honed her ability to listen, navigate complexity, and build trust in high-stakes situations—skills she draws on daily in client relations and business development.

Over nearly two decades, Lindsay has held key roles at Morgan Lewis and Curley, Hessinger & Johnsrud LLP, advancing from associate and senior attorney to senior manager and now director. Her career also includes time with Heidrick & Struggles, giving her a broad perspective on talent, strategy, and organizational growth. Today, she blends deep legal insight with strategic business acumen to strengthen client partnerships and develop the next generation of business builders in the legal profession.

Christie Cáceres is the Chief Business Development & Marketing Officer at Sheppard Mullin, where she draws on more than 25 years of law-firm experience to shape and execute forward-thinking business development strategies. In this role, she strengthens client relationships and ensures that the firm’s approach to growth and service reflects its commitment to excellence.

Christie leads cross-functional teams that elevate the visibility of the firm and its lawyers while uncovering new, collaborative ways to showcase the firm’s value. Her passion for strategic innovation and client service drives initiatives that help Sheppard Mullin anticipate client needs, deliver measurable results, and demonstrate the firm’s unwavering focus on partnership and performance.