Nexl

In today’s competitive legal market, law firms must navigate significant disruption from AI technology and evolving client expectations. Winning premium mandates requires more than exceptional legal talent—it demands systematic enablement and integrated business development practices. 

Join Lynn Tellefsen Stehle and a distinguished panel of leading legal industry growth experts: Deborah Farone, author, consultant and former CMO of Cravath and Debevoise; Gillian Ward, Chief Marketing & Business Development Officer at Reed Smith; and Amanda Loesch, Chief Marketing Officer at Day Pitney. 

This panel will discuss what sustainable growth operations in the AI age looks like and how firms can enable effective client and business development participation, including: 

*   Clarifying the distinction between marketing and business development operations — and why it matters now. 
*   Helping lawyers move beyond top-of-funnel marketing to consistently engage in client development and BD. 
*   Using systems, data, and AI to enable lawyers to deliver stronger, more seamless client and prospect experiences. 
*   Strategies and tactics for delivering the BD experience clients expect. 
*   Practical BD takeaways from the panelists that you can bring back and apply immediately. 

Register for this essential conversation on transforming law firm business development from reactive, intermittent efforts into proactive, systematic processes that drive mutual growth for attorneys and clients alike. 


Pitching to Win: Enabling Lawyers and BD Teams for Growth

Join us for an exclusive Nexl "deminar" where we unpack how law firms can strategically transform major events—like the upcoming IBA Annual Conference in Toronto—into powerful engines for growth.

Using real-world insights from our team’s recent success at the IBA Regional Conference in Lima, we’ll show you a step-by-step playbook for converting conference participation into measurable business development outcomes.

### **What You’ll Learn:**

*   **Strategic Preparation:**
*   Discover how to align your team and set clear goals using Nexl Workspaces and relationship intelligence before the event even begins.
*   **Event Execution:**
*   Learn how we orchestrated a high-impact side event that attracted the right audience and maximized our presence at the conference.
*   **Opportunity Capture & Follow-Up:**
*   See how we tracked every lead, sustained momentum, and turned conversations into actionable opportunities.
*   **Post-Event Strategy:**
*   Find out how we evaluated outcomes and adjusted go-to-market plans using real-time event insights.

### **Bonus for Attendees:**

Be the first to access Nexl’s brand-new **IBA Toronto Conference Template**, designed to help you prepare and execute your conference strategy with ease and confidence.


From Lima to Toronto: Turning Conferences into Growth Opportunities

The IBA Annual Conference is one of the most important global events in the legal calendar. With thousands of lawyers and law firm leaders descending on Toronto this year, the opportunity to connect, collaborate and grow your international practice has never been greater.

But with opportunity comes complexity. Planning your firm’s attendance, setting meetings, hosting events, attending sessions, and making sure you see the right people (and that they actually show up) takes more than just booking a flight.

Join us for a practical panel discussion hosted by Nexl, where legal marketing and business development professionals share their experience and tips to help you make the most of IBA 2025. Whether it’s your first IBA or you’ve been attending for years, this session will help you:

*   Approach the week with a clear plan 
*   Maximize your firm’s visibility 
*   Ensure ROI on your time and investment 

In today’s competitive legal market, attending a major conference like the **IBA Annual Conference** isn’t just about showing up—it’s about executing a coordinated strategy that turns every conversation into a step toward client growth. 

Panelists will share proven, actionable frameworks grounded in real‑world experiences. Whether you’re looking to deepen existing relationships, win new business, or harness technology to scale your efforts, you’ll leave with a clear roadmap for transforming event participation into measurable outcomes. 


How Leading Firms Prepare for IBA: Strategies for Relationship-Driven Growth

Join us for an insightful and practical webinar exploring how law firms can leverage Nexl to transform client feedback into actionable intelligence. In this session, we’ll dive into the innovative ways Nexl empowers firms to enhance client satisfaction, track sentiment over time, and proactively manage client relationships.

You’ll discover how firms can:

*   **Capture Client Feedback Seamlessly**: Learn how to integrate post-matter surveys and in-person reviews directly into Nexl, using customizable forms tailored to each matter or event.
*   **Centralize and Visualize Client Sentiment**: Explore how Nexl’s Client Hub and account-level data views allow for historical tracking of Net Promoter Scores (NPS) and qualitative insights, offering a complete picture of client health.
*   **Take Meaningful Action with AI**: See how Nexl’s evolving AI infrastructure can analyze unstructured feedback, surface key themes, perform sentiment analysis, and generate next steps — helping firms move from insight to impact.
*   **Drive Strategic Client Engagement**: Understand how client feedback can trigger workflows, identify at-risk accounts, and inform strategic decisions within client service teams.

Whether you're struggling with scattered feedback channels or seeking ways to better act on client sentiment, this session will equip you with the tools and frameworks to evolve your feedback process.


From Client Service to Client Experience: How to Win with Client Experience in Legal

In today’s competitive legal and professional services market, the difference between winning and losing new work often comes down to how well you leverage intelligence—early and often.

Join us for an interactive demo where we’ll show **how to manage a full pitch inside one intelligent workspace**, from the first client conversation to final proposal. You’ll see how to:

*   **Surface relevant experience and relationships instantly** with **AI-powered client intelligence**, so you can highlight wins and connections in real time—*even in the very first meeting*.
*   **Identify and involve the right lawyers or team members** early, using AI to spot who has the best client relationships and relevant expertise.
*   **Run and track every step of the pitch process** with built-in task management and live intelligence updates that keep your team aligned and proactive.

This session will demonstrate how **AI-powered client intelligence brings experience forward**, helping you connect the right people, tell the strongest story, and **win the work you should—before competitors even start drafting proposals**.


AI-Powered Pitches: Winning the Strategic Growth Game

Speaker

Andrew Hutchinson

Chief Revenue Officer @ Nexl

Replays

Pitching to Win: Enabling Lawyers and BD Teams for Growth

From Lima to Toronto: Turning Conferences into Growth Opportunities