Mastering Legal Events: Empowering Your Firm Before, During, and After
Nexl
55:17
From pre-event planning to post-event follow-up, law firm events hold massive potential—but only when executed with the right strategy and support. Today’s legal events aren’t just about getting people in the room. They’re about empowering lawyers to make meaningful connections, enabling BD and marketing teams to track ROI, and using technology to ensure follow-through actually happens.
Join us for a candid panel discussion on how firms are unlocking the full value of their events—before, during, and after. We’ll explore the potential of using data, collaboration tools, and personalized outreach to turn events into revenue-driving opportunities.
Why You Should Watch:
✅ Pre-Event Strategy That Works – Hear how top firms are structuring events to ensure the right people are in the room.
✅ Empower Lawyers to Show Up Prepared – Discover how BD and marketing teams can give lawyers what they need to engage effectively.
✅ Track Real ROI – Go beyond attendance numbers and measure what matters: relationships, referrals, and revenue.
✅ Avoid the Post-Event Drop-Off – Build a follow-up strategy that actually gets done—with the help of smart tech.
✅ Interactive Q&A – Bring your challenges and questions for our panel of legal event and BD pros.
Speakers
Andrew Hutchinson
Chief Revenue Officer @ Nexl
Andrew has over two decades of experience in the legal technology community, working globally with firms to drive change through technology. He has a deep understanding of marketing, business development, and the daily challenges faced by the community fuels which fuels a passion for helping firms leverage data to achieve better outcomes. Known for his innovative problem-solving approach—and the occasional discussion about unicorns and rainbows—Andrew is dedicated to helping firms harness the power of data for themselves and their clients.
Abby Wright
Marketing & Events Manager @ Liskow
Abby is a seasoned marketing and business development professional with over four years of experience in the legal industry. Specializing in event planning and client relationship management, Abby has successfully coordinated a wide range of events at Liskow, from intimate client meetings to large-scale conferences. Her expertise in creating memorable, seamless experiences for clients is complemented by her meticulous approach to managing client databases and ensuring accurate, up-to-date information. Collaborating closely with attorneys, she identifies strategic opportunities for client outreach and engagement. Known for being detail-oriented and resourceful, Abby is passionate about driving impactful events that exceed expectations while fostering strong client relationships. She thrives on new challenges, continuously adding value to her team and organization.
Lisa Cheresnowsky
Senior Manager Firm Events and Alumni Programming @ Ballard Spahr LLP
Mastering Legal Events: Empowering Your Firm Before, During, and After
55:17