NEXL
Powered by
Strategic Referral Networks: Building & Leveraging Referral Relationships for Growth

Strategic Referral Networks: Building & Leveraging Referral Relationships for Growth

JUN

17

Tuesday, June 17

4:00 PM - 5:00 PM

Register

Join us for an insightful discussion with our own LTS and three industry leaders with deep experience building referral ecosystems at law firms, consulting and other professional services organizations. 

Why Attend:  

Referral initiatives offer exponential rewards for firms focused on driving continuous value to their clients and markets of importance In today's connected marketplace, structured referral initiatives help firms strengthen relationships to form a trust network of connected professionals. These referral networks are gateways to access premium engagements, position expertise across various points along the buyer’s journey, demonstrate a firm’s brand and create pathways for specialized expertise to reach clients and situationally similar prospects at critical moments. 

Our panelists will share real world lessons from their experience and actionable strategies on: 

  • Designing effective referral initiatives with clear metrics for measuring impact 
  • Integrating referrals into daily firm operations and attorney activities  
  • Procuring resources to train, coach and support lawyers in growing a referral network 
  • Incentives and change management strategies to consider in building a successful referral initiative 
  • Creating sustainable referral ecosystems that enhance your firm's brand and market presence 

Join us for a wealth of takeaways to inform and inspire your work in building or improving the effectiveness of your firm’s referral initiative. 

Speakers

Lynn Tellefsen-Stehl

Lynn Tellefsen-Stehl

Nexl

Lynn Tellefsen-Stehle is Head of Client Collaboration at Nexl where she focuses on developing and delivering revenue acceleration and other strategic initiatives for law firms. Prior to joining Nexl in 2023, Lynn co-founded a marketing consulting business that helped law firm leaders to develop and grow performance-based marketing and business development operations. As a former CMO, Lynn distinguished herself by developing the first professional marketing operation for Cahill Gordon & Reindel, and growing the function for more than a decade, helping the firm to achieve its desired market positions. She also served as CMO at Wilentz Goldman & Spitzer, where she managed marketing functions for both defense and plaintiff sides of the law practice, and earlier was Business Development Manager for the Northeast for Dentons. Prior to joining Dentons, Lynn served in various senior sales and marketing roles for legal technology providers of IP-focused products and services.

Lynn has a proven track record for leading initiatives focused on client retention and growth, revenue generation and improving profitability, and has also been successful in developing and launching high technology systems, apps, and websites.

Lynn has a strong competency in digital marketing, systems design and deployment, and project management. She is a builder and leader of agile, cross functional marketing teams, certified by ICAgile in Marketing and Marketing Leadership.

Lynn serves on the LMA’s Northeastern Board (President Elect ‘24), and served as its Treasurer from 2021-2023. In 2023, Lynn served as co-chair of the LMANE Conference Committee. In 2022, she received the Susan J. Benjamin Distinguished Member award.

Julie Chodos

Julie Chodos

Chief Marketing and Business Development @ Axinn, Veltrop & Harkrider LLP

Julie Chodos is a seasoned marketing and business development executive with over 20 years of experience leading high-performing teams across industries—including technology, professional services, and legal. Currently at the forefront of driving market prominence and revenue growth, Julie partners closely with client-facing teams to advance brand positioning and enable impactful relationship strategies.

Her expertise spans integrated content marketing, media and communications, digital strategy, customer experience, and CRM implementation. A passionate change agent, Julie has led major transformation initiatives and coached professionals on sales effectiveness, pipeline management, and strategic storytelling.

With a proven track record in both strategic leadership and operational execution—including P&L oversight and regional business management—Julie brings a dynamic, human-centered approach to every engagement.

Kyle Weidie

Kyle Weidie

Global Head of Digital Marketing @ Eversheds Southerland

Kyle Weide is the Global Head of Digital Marketing at Eversheds Sutherland, a top 10 global law firm, where he drives digital strategy to support client and practice development worldwide. His work focuses on translating analytics into actionable insight, implementing BD-enabling technologies, and leading initiatives across branding, web, social media, SEO, and e-communications.

With a passion for teamwork, innovation, and continuous learning, Kyle also brings a unique background as a seasoned NBA journalist. As founder of the Wizards-focused Truth About It—a former ESPN TrueHoop Network site—his work has been featured in ESPN.com, SLAM, NBC Sports Washington, and more.

Mike Duffy

Mike Duffy

Consultant/Coach @ Bunnel Idea Group

Julie Chodos is a senior sales executive and seasoned team coach who is deeply committed to serving clients and communities through thoughtful strategy, operational excellence, and behind-the-scenes leadership. With a passion for helping teams thrive, Julie works to remove obstacles, streamline processes, and foster stronger connections between sales, operations, and client service teams.

Julie excels at uncovering the right questions to ask, allowing her and her teams to deeply understand client needs, align service models, and proactively address challenges. Her relationship-first approach helps translate client definitions of value into tailored strategies that drive performance and lasting impact.

Whether optimizing internal workflows or helping client teams deliver exceptional service, Julie brings a balance of strategic insight and genuine human connection to every engagement.

JUN

17

Tuesday, June 17

4:00 PM - 5:00 PM

Register