Add Out-of-Home Advertising (OOH) to Your Agency Offerings: Unlock New Revenue Without Adding Headcount
6
6:00 PM - 6:30 PM
More brands are asking ad agencies to handle OOH, but many shops don’t have the expertise or bandwidth. Some digital marketing firms are being asked to handle outdoor ads because it's another media buy to the client.
Planning, executing, and measuring OOH the right way takes a lot of time and access to data.
The good news? You don’t need to build a new team to offer it. This short webinar breaks down how digital, creative, PR and performance agencies can quickly add OOH services, win bigger client budgets, and deliver measurable results.
What You’ll Learn:
- How to easily plug OOH into your agency’s existing offerings
- Where agencies are leaving revenue on the table
- Real examples of agencies using OOH to win and retain clients
- How heavily involved executions like street teams, typically thought of as PR plays, are really OOH options
Speakers
Greg Wise
Cofounder and Chief Commercial Officer at OneScreen
Greg is passionate about modernizing out-of-home advertising for marketing agencies and brands. Before founding OneScreen.ai, Greg was a founding member of the eCommerce team at Hubspot in 2010 and founded Green Knight Funding, a private real estate investment fund for commercial and residential property.
David Wilson
EVP, Digital Marketing & Analytics, Zozimus
David has more than 20 years working in digital marketing, covering in-house for a variety of companies, agencies and running his own digital marketing company. He has worked on Fortune 500 clients in the Pharmaceutical , CPG, Financial Services, and Healthcare verticals.
David is currently an EVP at Zozimus a Digital Marketing agency in Boston. There he leads the digital marketing team which includes Paid Media, SEO, Social Media and Data & Analytics.
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6
6:00 PM - 6:30 PM