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Most DTC brands lock in their Black Friday/Cyber Monday media plans in the summer, but are they missing a key piece of the puzzle?

Out-of-Home (OOH) advertising remains an underutilized channel that can amplify digital campaigns and boost ROI through real-world exposure that can deliver trackable online sales or direct foot traffic increases during the busiest shopping season of the year.

Join host Nick Bennett and a panel of experts as we break down why now is the time to integrate OOH into your 2025 holiday strategy.

*What You’ll Learn:*

1.) How to get a head start on holiday season media planning to avoid last-minute scrambling.

2.) Why OOH is the missing link in many DTC holiday campaigns and how brands can leverage it.

3.) A step-by-step guide for integrating OOH into existing digital ad strategies.

4.) Real-world examples of successful DTC holiday campaigns using OOH.

Make sure to register even if you can't make it to make sure you get the recording.


Maximizing Holiday Marketing Success Early: Why Out-of-Home Ads are Your Missing Piece for DTC Brand ROI

Out-of-home (OOH) advertising is evolving rapidly. Harnessing data for strategic campaign planning and reporting for brands and agencies to offer to their clients, is a way to drive measurable success for their clients.

This short, virtual event brings together marketing experts and industry leaders to discuss **how to optimize OOH campaigns, leverage data for better targeting, and prove ROI in a digital-first world**.

**What You’ll Learn:**

*   How brands and agencies are using **data and technology** to improve OOH targeting
*   Best practices for **measuring the ROI** of OOH campaigns
*   Tactical insights on how brands can integrate OOH effectively into their marketing mix
*   Real-world examples of **successful OOH activations** and their impact
*   How to integrate OOH with **digital marketing for a seamless brand experience**

This event is designed for **demand gen marketers, agency leaders, media buyers, and brand marketers** looking to maximize their OOH investments and drive measurable results.


Out-of-Home Advertising in 2025: How Brands Can Drive Measurable Impact

More brands are asking ad agencies to handle OOH, but many shops don’t have the expertise or bandwidth. Some digital marketing firms are being asked to handle outdoor ads because it's another media buy to the client.

Planning, executing, and measuring OOH the right way takes a lot of time and access to data.

The good news? You don’t need to build a new team to offer it. This short webinar breaks down how digital, creative, PR and performance agencies can quickly add OOH services, win bigger client budgets, and deliver measurable results.

**What You’ll Learn**:

*   How to easily plug OOH into your agency’s existing offerings
*   Where agencies are leaving revenue on the table
*   Real examples of agencies using OOH to win and retain clients
*   How heavily involved executions like street teams, typically thought of as PR plays, are really OOH options
