Making Quality Visible: Transforming Quality Insights into Business Value
Synapse QA
01:05:24
Are you a QA professional who feels your insights are being overlooked? Do stakeholders see you as "just the person who finds bugs" rather than a strategic quality advisor? You're not alone—and this panel discussion is designed to change that narrative.
In today's fast-paced development environment, technical expertise alone doesn't guarantee influence. The missing piece? How you translate quality findings into language that drives business decisions. Our distinguished panel of quality leaders will explore the crucial connection between quality engineering and business value, revealing practical strategies to make quality visible to stakeholders who matter.
This interactive session bridges the gap between technical quality work and business outcomes through:
- Real-world case studies where quality initiatives directly impacted business metrics
- Practical communication frameworks that transform technical findings into compelling business narratives
- Evidence-based approaches to quality that don't require complex infrastructure or tools
- Strategies to secure stakeholder buy-in for quality initiatives
- Open Q&A with quality leaders who've successfully navigated these challenges
Key Takeaways
✅ Learn how to connect quality efforts to business outcomes that matter to stakeholders
✅ Discover simple ways to run small quality experiments and show value within 2–3 weeks
✅ Understand which metrics actually move the needle — and which are just noise
✅ Gain techniques to tell compelling stories about quality using evidence, not just intuition
✅ Build your influence by speaking the language of decision-makers, not just engineers
Burning Questions Addressed
- "How do I quantify the ROI of quality initiatives to stakeholders?"
- "What metrics actually matter when communicating quality to business leaders?"
- "How can I shift from being seen as a blocker to being viewed as a value creator?"
- "What small experiments can demonstrate quality's impact without massive infrastructure?"
- "How do I connect my daily testing work to customer satisfaction and business outcomes?"
This panel is essential for:
- QA Engineers seeking greater influence in their organisations
- Test Managers looking to better advocate for quality resources
- Quality Leaders who want to strengthen their business communication
- Development Leaders interested in better integration of quality perspectives
- Product Managers who want to leverage quality insights for product decisions
Speakers
Kat Obring
Founding Director @ Kato Coaching Ltd
With over 20 years in the software industry, Kat now focuses on what matters most: teaching teams and individuals how to measurably improve the quality of their work. Her practical frameworks combine insights from her diverse experience as a DevOps QA engineer, Head of Delivery, and surprisingly, her early career as a chef. She's learned that evidence always beats guesswork, and a well-designed experiment will reveal more truth than months of planning ever could.
Vikas Mittal
CEO @ GTEN Technologies
Vikas Mittal is an IIT Delhi alumnus working in software engineering for last 2 decades. His focus area includes the development of automation solutions for Software Testing Lifecycle and DevOps using the latest technological innovations in Machine Learning and Predictive Analytics. Leader by spirit, Vikas has spearheaded the teams of testing professionals as large as 1000+ consultants, helping and supporting them all in accomplishing their personal as well as company goals. His expertise in architecture, design, and implementation of test automation frameworks and solutions enables him to serve high-end customers well. In 2002, the young and dynamic engineering graduate began his career as a Java developer but graduated soon to become a student of software engineering working across all roles in an engineering lifecycle. Over the years scaled up to work at senior-level positions of Global Head, Quality Assurance, Global Head of Testing Horizontal, Chief Solution Architect, and QA Lead in top-notch IT & software development companies.
Lina Kulakova
Head of QA @ DSwiss AG
Lina is a passionate QA Engineer with more than 8 years of experience. The challenges and growth opportunities in QA captivated her, leading her to establish a QA community called QualityTalks where she acts as an organizer, mentor and sometimes speaker. With more than 5 years of speaker experience, she shared her insights at various conferences like GoogleDevFest, Pixels Camp and UCAAT. Being Head of QA, she loves building strategies to deliver quality products to the customer while investing time in strong and motivated teams. She advocates for good testing practices, contributes to open source projects and teaches QA-related courses.
Kiruthika Ganesan
Head of QA @ Deko
Kika is passionate about testing and approaches testing with a holistic view. She has over 18 years of experience in the IT industry, working as a tester, developer, and a trainer. Kika believes in the power of people and collaborating to build a safe environment where the teams can thrive and work on creating great software. She enjoys teaching and getting involved in community activities like speaking at conferences, delivering workshops. She is also one of the tutors at the Coders Guild and a core member of Synapse QA. Also, a keen advocate of Women in Tech initiatives and a global ambassador.
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Making Quality Visible: Transforming Quality Insights into Business Value
01:05:24