SYNAPSE QA is a community-driven space that aims to help testers believe in themselves and serve as a launchpad to inspire them to transition from dreamers to doers.

The community has many rich voices, ideas & experiences, but they are usually lost somewhere. We aim to provide a platform which connects and finds those voices. We strive to continuously empower the community with innovative ideas that improve how content is published, evaluated and communicated to the audience and the public.

Our mission is to empower testers to believe in themselves and confidently share knowledge.

Synapse QA

Are you a QA professional who feels your insights are being overlooked? Do stakeholders see you as "just the person who finds bugs" rather than a strategic quality advisor? You're not alone—and this panel discussion is designed to change that narrative.

In today's fast-paced development environment, technical expertise alone doesn't guarantee influence. The missing piece? How you translate quality findings into language that drives business decisions. Our distinguished panel of quality leaders will explore the crucial connection between quality engineering and business value, revealing practical strategies to make quality visible to stakeholders who matter.

This interactive session bridges the gap between technical quality work and business outcomes through:

*   Real-world case studies where quality initiatives directly impacted business metrics
*   Practical communication frameworks that transform technical findings into compelling business narratives
*   Evidence-based approaches to quality that don't require complex infrastructure or tools
*   Strategies to secure stakeholder buy-in for quality initiatives
*   Open Q\&A with quality leaders who've successfully navigated these challenges

### **Key Takeaways**

✅ Learn how to **connect quality efforts to business outcomes** that matter to stakeholders

✅ Discover simple ways to **run small quality experiments** and show value within 2–3 weeks

✅ Understand which **metrics actually move the needle** — and which are just noise

✅ Gain techniques to **tell compelling stories about quality** using evidence, not just intuition

✅ Build your influence by **speaking the language of decision-makers**, not just engineers

## Burning Questions Addressed

*   "How do I quantify the ROI of quality initiatives to stakeholders?"
*   "What metrics actually matter when communicating quality to business leaders?"
*   "How can I shift from being seen as a blocker to being viewed as a value creator?"
*   "What small experiments can demonstrate quality's impact without massive infrastructure?"
*   "How do I connect my daily testing work to customer satisfaction and business outcomes?"

**This panel is essential for:**

*   QA Engineers seeking greater influence in their organisations
*   Test Managers looking to better advocate for quality resources
*   Quality Leaders who want to strengthen their business communication
*   Development Leaders interested in better integration of quality perspectives
*   Product Managers who want to leverage quality insights for product decisions
