AMA with Pedro: Making research count — metrics that matter

How do you measure the impact of research? It’s a question that comes up again and again, and one that ReOps and research leaders are increasingly being asked to answer.

In this AMA with Pedro Vargas, we’re diving into metrics: the ones that matter, how to track them, and how to make sure they actually tell the story of your team’s impact. Whether you’re just starting to define success criteria or looking to refine your approach, this session will be packed with practical advice and lessons from the field.

Join us as we unpack:

📊 The best metrics for Research and ReOps teams to track and why

📈 How to tie research activities to business outcomes

🧩 Strategies for building research roadmaps and planning OKRs

🧭 Leading research teams and stepping into ReOps leadership

✋ Your questions!

Plan to walk away from our chat with Pedro with a clearer understanding of how to measure what matters, show the value of research, and level up your team’s strategic impact.