At Rally, along with building the User Research CRM that enables teams to talk to their users safely and at scale, we host engaging webinars with amazing Research and ReOps leaders from companies like Adobe, Dropbox, MongoDB, and more. 

Rally UXR

**How do you scale research without burning out your top contributors?** Join us for an AMA with James Villacci, Head of Global UX Research at HelloFresh, as he shares how his team transformed UX Research from a bottleneck to a backbone — a scalable, productized system that supports teams across the company without exhausting his own.

We’ll cover:

🫣How James went from resisting democratization to building a toolkit that unlocks self-serve research

📈Why research needs a go-to-market strategy (and how to build one)

💰How to make UXR indispensable, even when budgets and headcount are tight

🤔What it really takes to live up to the idea of being customer-centric

🙋Your questions! 

If you’ve ever felt the tension between research demand and team capacity, or you're curious about turning UXR into a platform your whole company can use — this conversation is for you.


AMA with James: How to make research (and your research team) indispensable at your company

AI can’t own your research – but it can help. So how do you cut through the hype and build a Research Ops strategy that actually scales, delivers quality, and turns insights into action for your whole team?

Join us on **Wednesday, May 28th at 2pm EST** for a bold conversation with Mahad Bullo (Staff UX Researcher at Included Health), Oren Friedman (Co-founder and CEO at Rally) and Prayag Narula (Co-founder and CEO at Marvin) as they dig into the future of research and what’s working.

What to expect:

🔥 A vision for launching and scaling self-serve research across UX and product teams

🧠 How AI is supercharging research ops, and where it misses the mark

🛠️ A run-through of Rally and Marvin's new integration

🎤 Live AMA. Bring your questions about what it takes to scale research right

*👉 Rally and Marvin help teams unlock self-serve research from participant recruit to insights and analysis. If you're a product or UX leader tired of research bottlenecks (and AI hype), this one’s for you.*


How UX leaders turn user insights into product impact

**What’s behind a high-impact research practice? Often, it’s governance quietly ensuring the right people have the right access at the right time, with the guardrails to move confidently and responsibly.**

Governance is one of the most important **—** and most misunderstood **—** aspects of scaling research. It’s not just about legal compliance. It’s about enabling access, protecting quality, and making sure your research efforts actually support business goals. 

In this AMA with [Jared Forney](https://www.linkedin.com/in/jaredforney/), Research Operations Principal at Okta, we’re breaking down the invisible systems behind research: the guardrails, workflows, and permissions that shape who gets to do what, how data is tracked, and how it rolls up to your company’s OKRs. 

Whether you’re looking to enable self-serve research, build stronger governance practices, or align your research efforts with the broader business, this session will give you the clarity and language to lead with confidence. 

**Join us as we dive into:**

🧩 What governance really means in a research context (hint: it’s not just legal compliance)

🔐 Balancing access and control in democratized research environments

🔑 How to manage participation and access without increasing risk

🛠️ Building systems that support scale, not just control

📊 How governance structures enable better metrics and reporting

🤝 Making governance approachable, understandable, & adoption-friendly

⚙️ How governance powers enablement and responsible democratization

🖐 Your questions!

You’ll leave this AMA with a clearer understanding of how to use governance as a level, not a limitation, for scaling meaningful, measurable, and safe research. 


AMA with Jared: How governance fuels enablement, adoption, & impact

How do you measure the impact of research? It’s a question that comes up again and again, and one that ReOps and research leaders are increasingly being asked to answer.

In this AMA with [Pedro Vargas](https://www.linkedin.com/in/opedrovargas/), we’re diving into metrics: the ones that matter, how to track them, and how to make sure they actually tell the story of your team’s impact. Whether you’re just starting to define success criteria or looking to refine your approach, this session will be packed with practical advice and lessons from the field.

Join us as we unpack:

📊 The best metrics for Research and ReOps teams to track and why

📈 How to tie research activities to business outcomes

🧩 Strategies for building research roadmaps and planning OKRs

🧭 Leading research teams and stepping into ReOps leadership

✋ Your questions!

Plan to walk away from our chat with Pedro with a clearer understanding of how to measure what matters, show the value of research, and level up your team’s strategic impact.


AMA with Pedro: Making research count — metrics that matter

How do you protect the authenticity of your research when bots, bad actors, and AI-generated answers are creeping into your data? 

Join us for an AMA with Amber Asaro, Manager of UX Design and Research Operations at Red Hat, as she shares how her team safeguards research quality at scale, and what it takes to keep insights trustworthy in a changing landscape.

We’ll cover:

🕵️ Wild stories of fraud in user research (and how to spot red flags before they skew your study)

🤖 How AI is showing up in participant responses, and what you can do about it

🚩Tactical tips for building screeners that deter cheaters and detect fabricated responses

💡Creative ways to incentivize honest participation (beyond just handing out gift cards)

🙋 Your questions!

If you care about high-quality data, research integrity, and scaling studies without sacrificing trust, this AMA is one you won’t want to miss.


Bots, lies & alibis: Protecting your research from fraud

Speakers

Sydney Lawson

Sr Product Marketing Manager at Rally

Amber Asaro

Manager, UX Design and Research Operations @ RedHat

Replays

AMA with James: How to make research (and your research team) indispensable at your company

How UX leaders turn user insights into product impact