Building self-serve research programs for Product & Design teams
18
3:00 PM - 4:00 PM
Research shouldn't be a bottleneck for PMs and designers—it should be a launchpad. But how do you build a successful self-serve research program that enables PMs and designers to scale testing without sacrificing quality?
Join us on March 18th from 11-12pm EST for a discussion with Oren Friedman (Co-founder and CEO at Rally), Murat Mutlu (Co-founder and CEO at Ballpark), and Lauren Law (ReOps Manager at Contentful) as they share insights on:
✅ How leading teams are empowering PMs and designers to run their own unmoderated tests
🔎 The biggest challenges (and solutions) in scaling research beyond the core UXR team
💡 Demo of best practices for recruitment, test setup, and participant experience
🎤 A live AMA – bring your questions around democratization and self-serve research
👉 Rally and Ballpark make it easier than ever for teams to set up, recruit, run unmoderated studies, and incentivize at scale. If your team is looking to move faster without breaking research, this session is for you.
Speakers
Oren Friedman
CEO & Co-founder at Rally
Murat Mutlu
CEO & Co-founder at Ballpark
Lauren Law
Research Operations Manager at Contentful
Sydney Lawson
Sr Product Marketing Manager at Rally
18
3:00 PM - 4:00 PM