At Rally, along with building the Research Ops Platform that enables teams to talk to their users safely and at scale, we host engaging webinars with amazing Research and ReOps leaders from companies like Adobe, Dropbox, MongoDB, and more. 

Rally UXR

How do you measure the impact of research? It’s a question that comes up again and again, and one that ReOps and research leaders are increasingly being asked to answer.

In this AMA with [Pedro Vargas](https://www.linkedin.com/in/opedrovargas/), we’re diving into metrics: the ones that matter, how to track them, and how to make sure they actually tell the story of your team’s impact. Whether you’re just starting to define success criteria or looking to refine your approach, this session will be packed with practical advice and lessons from the field.

Join us as we unpack:

📊 The best metrics for Research and ReOps teams to track and why

📈 How to tie research activities to business outcomes

🧩 Strategies for building research roadmaps and planning OKRs

🧭 Leading research teams and stepping into ReOps leadership

✋ Your questions!

Plan to walk away from our chat with Pedro with a clearer understanding of how to measure what matters, show the value of research, and level up your team’s strategic impact.


AMA with Pedro: Making research count — metrics that matter

Research shouldn't be a bottleneck for PMs and designers—it should be a launchpad. But how do you build a successful self-serve research program that enables PMs and designers to scale testing without sacrificing quality?

Join us on **March 18th from 11-12pm EST** for a discussion with Oren Friedman (Co-founder and CEO at Rally), Murat Mutlu (Co-founder and CEO at Ballpark), and Lauren Law (ReOps Manager at Contentful) as they share insights on:

✅ How leading teams are empowering PMs and designers to run their own unmoderated tests

🔎 The biggest challenges (and solutions) in scaling research beyond the core UXR team

💡 Demo of best practices for recruitment, test setup, and participant experience

🎤 A live AMA – bring your questions around democratization and self-serve research

*👉 Rally and Ballpark make it easier than ever for teams to set up, recruit, run unmoderated studies, and incentivize at scale. If your team is looking to move faster without breaking research, this session is for you.*


Building self-serve research programs for Product & Design teams

The [ReOps Maturity Matrix](https://www.rallyuxr.com/reops-maturity-matrix) was built to help teams **assess where they stand, identify opportunities for growth, and take actionable steps toward operational excellence**. But how did it come together — and how can you use it to advance your own Research Ops function?

Join us for an interactive event featuring the **six contributors behind the matrix** as they discuss its creation, share their perspectives on ReOps maturity, and offer practical guidance on applying it to your work.

## **What to expect:**

🎙️ **Live panel discussion:** Hear from all six contributors as they discuss how the matrix was built, the thinking behind its key areas, and how it can help teams scale research effectively.

💡 **Collaborative breakout workshops:** Join small-group discussions with the contributors to dive deeper into specific areas of the matrix, explore actionable steps, and get your questions answered.

*   **Room 1: Insights Activation & Enablement Management** → w/ [Andrew Warr](https://www.linkedin.com/in/andrewwarr/?utm_campaign=5818153-2025%20-%20Q1%20-%20webinar%20-%20amanico\&utm_source=hs_email\&utm_medium=email&_hsenc=p2ANqtz-9VajFXtPqGSr0PwR9bgTFis5cNlmaeyGeH75poztlYsWgkc0N1gHn1kLxpq5J6WTFJO7uW) & [Bruno Daniele](https://www.linkedin.com/in/bruno-daniele-96a17727/?utm_campaign=5818153-2025%20-%20Q1%20-%20webinar%20-%20amanico\&utm_source=hs_email\&utm_medium=email&_hsenc=p2ANqtz-9VajFXtPqGSr0PwR9bgTFis5cNlmaeyGeH75poztlYsWgkc0N1gHn1kLxpq5J6WTFJO7uW)
*   **Room 2: Tools & Automation + Governance** → w/ [Crystal Kubitsky](https://www.linkedin.com/in/ckubitsky/?utm_campaign=5818153-2025%20-%20Q1%20-%20webinar%20-%20amanico\&utm_source=hs_email\&utm_medium=email&_hsenc=p2ANqtz-9VajFXtPqGSr0PwR9bgTFis5cNlmaeyGeH75poztlYsWgkc0N1gHn1kLxpq5J6WTFJO7uW) & [Graham Gardner](https://www.linkedin.com/in/grahamlgardner/?utm_campaign=5818153-2025%20-%20Q1%20-%20webinar%20-%20amanico\&utm_source=hs_email\&utm_medium=email&_hsenc=p2ANqtz-9VajFXtPqGSr0PwR9bgTFis5cNlmaeyGeH75poztlYsWgkc0N1gHn1kLxpq5J6WTFJO7uW)
*   **Room 3: Process & Scope + Organizational Alignment & Strategy** → w/ [James Villacci](https://www.linkedin.com/in/jamesvillacci/?utm_campaign=5818153-2025%20-%20Q1%20-%20webinar%20-%20amanico\&utm_source=hs_email\&utm_medium=email&_hsenc=p2ANqtz-9VajFXtPqGSr0PwR9bgTFis5cNlmaeyGeH75poztlYsWgkc0N1gHn1kLxpq5J6WTFJO7uW) & [Brad Orego](https://www.linkedin.com/in/bradorego/?utm_campaign=5818153-2025%20-%20Q1%20-%20webinar%20-%20amanico\&utm_source=hs_email\&utm_medium=email&_hsenc=p2ANqtz-9VajFXtPqGSr0PwR9bgTFis5cNlmaeyGeH75poztlYsWgkc0N1gHn1kLxpq5J6WTFJO7uW)

📝 **The template you need to take action**: Assess your team, map your maturity, and bring your completed (or in-progress) template to the event for richer discussions.

No matter where you are in your ReOps journey, you’ll walk away with fresh insights, expert guidance, and actionable steps to level up your practice.

***

## 👉 [Get your copy](https://www.rallyuxr.com/reops-maturity-matrix) of the ReOps Maturity Matrix before the event so you can dive in, explore where your team stands, and bring your questions to the experts.


Inside the ReOps Maturity Matrix: Meet the experts who shaped it

AI is reshaping the research landscape — but it’s not replacing researchers. Instead, it’s giving them **superpowers**. So, how can Research and Research Ops professionals harness AI to maximize their impact? And what unique value do researchers bring that AI can’t replicate?

Join us for an AMA with [Ari Zelmanow](https://www.linkedin.com/in/zelmanow/), Research Leader at Twilio, where we’ll explore the evolving role of researchers in an AI-driven world. Ari will dive into:

🤖 How AI is transforming research roles

💜 What makes human researchers indispensable

🧰 The evolving skill set researchers need to thrive

Join us as we unpack the impact of AI on research, what skills matter most now, and how to keep researchers at the center of great decision-making.

***

📅 Thursday, Feb 20 at 12 pm ET

📍 Live AMA – Bring your questions!


Judd Antin on future-proofing your research practice

Replays

AMA with Pedro: Making research count — metrics that matter

Building self-serve research programs for Product & Design teams