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How To Make a "Culture of Excellence" Your #1 Agent Attractor

Sisu

55:23

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When most teams recruit agents, they lead with what sounds easy:

More money with less effort
Better splits, more net income
More leads
Better training

Problem is, everyone says all that. You end up sounding like everyone else. It's a race to the bottom.

The most effective message for agent attraction isn't a pitch at all. It’s a filter. It's counter intuitive. It doesn’t try to please. It repels the wrong people so the right ones lean in harder.

It sounds like this:

“This team will push you harder than any team in the state.”

That one line does more than a 60-minute slide deck.

Because high performers seek out high standards.

But if you're going to make a bold claim like that, it can’t just be all talk. You’ve gotta prove it. Most teams struggle to prove it, even if they're speaking the truth. And you've got to be able to prove it in a 30-60 meeting, initial strategy session.

On this webinar, we'll be joined by key members of the Sisu team and long-time Sisu client's Spring Bengtzen and Justin Nelson. We'll go over the exact scripts and messaging you can use to make a "culture of excellence" your key value proposition, prove it, and attract more of the right agents.

As a eXp agent with free access to Sisu, the most robust platform for creating a culture of excellence, you have all the tools you need for this at your fingertips. We're going to show you how to use them 👊

See you there!

Speakers

Spring Bengtzen

Founder & CEO @ The Utah Life Real Estate Group

Spring Bengtzen is the CEO of one of the largest real estate teams in the country.

When she started her career 20 years ago, that wasn’t her goal. Her focus was on being the best real estate agent in her market. Once she accomplished that, she began mentoring other agents on the skills, systems, and strategies it takes to be successful.

That grew into building a team, and later expanding into the team of 80+ agents in 3 locations she runs today. In addition, she has also expanded into multiple ancillary businesses, including a title company, mortgage company, coaching company, and many others.

Spring lives life at the highest level across the board. Whether it’s continuing to be a top 1% performer herself, leading her team of agents to consistently be on top, or being a present wife, mom, and friend…

She’s proof it’s absolutely possible to have it ALL.

Justin Nelson

Team Lead at Utah Life Real Estate Group

Justin Nelson is a well-known speaker and consultant. He has worked with fortune 500 executives and sales professionals, including distinguished companies like Toyota, Ford, Remax, Keller Williams, Coldwell Banker, Prudential, Century 21, Real Brokerage, Citibank, Marriott, American Express Financial, Bank of America, Washington Mutual, and Chambers of Commerce all over the United States. His entrepreneurial ventures include: ownership of Meraki Title Company, speaking at select events around the country, and personal breakthrough coaching with a selective group of highly motivated individuals. Justin is known for his high energy and ability to motivate others.

Brian Charlesworth

Founder & CEO @ Sisu

Brian is an entrepreneur and business builder. He has built and sold companies in the software, telecommunications, and franchise space. He’s passionate about technology and focused on changing lives through driving technology forward.

Zac Muir

VP Revenue @ Sisu

Zac was one of Sisu's first hires. Outside of waging war on spreadsheets and time-killing systems, Zac loves to push the boundaries of what's "safe" on a wakeboard, spend time on the golf course or tennis courts, and more than anything, live life with his beautiful wife, baby boy and 4-pound dog, Twix. 🦮

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