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Make every employee a video creator, without a worry: An interview with Jörgen Bröms at NTM

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How NTM turned 320 journalists into video creators overnight.

We’re in an era when brands need to produce more content than ever, and decentralizing content production is no longer just a buzzword—it’s a survival strategy. But how do you empower everyone to create without losing control over quality? Why focus on video? And how can you do it without becoming the angry brand police?

Swedish media group NTM recently integrated Storykit’s video functionality into their publishing tool, turning all 320 reporters into video creators overnight. “We’ve reduced the creation of a video to just 2-3 clicks”, says Jörgen Bröms, AI Strategy & Editorial Developer at NTM.

But why did they do it? And how do they ensure the videos come out as they want?

In this webinar Jonna Ekman, Communications Director at Storykit, and Jörgen Bröms will talk about all of these things and more.

Save your seat today!

Speakers

Jonna Ekman

Jonna Ekman

Communications Director @ Storykit

J

Jörgen Bröms

AI Strategy & Editorial Developer at NTM