The Future of Academic Communication: Transforming Complex Information into Scroll-Stopping Videos

“It’s time for academia to reimagine communications!”

For Barbara DeLollis, Head of Communications for Harvard Business School’s Institute for Business in Global Society, the needs are clear: universities must communicate more proactively and more strategically, across the platforms where their target audiences are most active.

In today’s information-saturated world, all organizations must find new innovative ways to connect with their audiences–and academia is no exception. By transforming complex or even traditional information into compelling content, including videos, universities can ensure their messages resonate with students, donors, stakeholders, potential research partners, and the broader public. This approach not only drives return on investment (ROI) but delivers what she calls "return on ideas," ensuring that enduring messages can be repurposed and customized over time to maximize impact across platforms and audiences.

But how do you make that shift?

In this webinar, brand transformation expert Barbara DeLollis will share her insights on effectively presenting complex messages to engage audiences, leveraging her extensive background in journalism and strategic communications for Fortune 300 companies during major business transformations.

Joining her is Jonna Ekman, Communications Director at Storykit, the leading video automation platform. Jonna will demonstrate how to effortlessly turn your existing information into captivating, on-brand videos in just minutes.

Don’t miss this opportunity to gain practical strategies and tools for revolutionizing academic communication. Reserve your spot today.