Strategic Referral Networks: Building & Leveraging Referral Relationships for Growth

Nexl
56:35
Referrals aren’t just nice-to-have — they can be a powerful growth engine for law firms. However, building a successful referral system takes more than good intentions. It requires the right strategy, structure, and partners.
Join us for an insightful conversation with three top leaders in legal and professional services on Tuesday, June 17. Tune in to hear their real-world experience and insights for building, developing, and scaling strategic referral initiatives that drive revenue and increase the value your firm delivers to clients and the market.
Here’s what you’ll learn:
- The value in effective referral strategies
- The keys to developing an effective system for sustainable growth through referrals.
- How to use relationship management and data to supercharge success
Don't miss out on this opportunity to transform your approach to business development.
Speakers
Lynn Tellefsen-Stehl
Nexl
Lynn Tellefsen-Stehle is Head of Client Collaboration at Nexl where she focuses on developing and delivering revenue acceleration and other strategic initiatives for law firms. Prior to joining Nexl in 2023, Lynn co-founded a marketing consulting business that helped law firm leaders to develop and grow performance-based marketing and business development operations. As a former CMO, Lynn distinguished herself by developing the first professional marketing operation for Cahill Gordon & Reindel, and growing the function for more than a decade, helping the firm to achieve its desired market positions. She also served as CMO at Wilentz Goldman & Spitzer, where she managed marketing functions for both defense and plaintiff sides of the law practice, and earlier was Business Development Manager for the Northeast for Dentons. Prior to joining Dentons, Lynn served in various senior sales and marketing roles for legal technology providers of IP-focused products and services.
Lynn has a proven track record for leading initiatives focused on client retention and growth, revenue generation and improving profitability, and has also been successful in developing and launching high technology systems, apps, and websites.
Lynn has a strong competency in digital marketing, systems design and deployment, and project management. She is a builder and leader of agile, cross functional marketing teams, certified by ICAgile in Marketing and Marketing Leadership.
Lynn serves on the LMA’s Northeastern Board (President Elect ‘24), and served as its Treasurer from 2021-2023. In 2023, Lynn served as co-chair of the LMANE Conference Committee. In 2022, she received the Susan J. Benjamin Distinguished Member award.
Anna Izbicki
Client Service Director @ Fladgate
Anna first started her career in the advertising industry, at Saatchi & Saatchi and AMV BBDO, developing marketing campaigns for global brand clients including Toyota, Gillette, Pepsico and Danone. In 2016 she made a move into the legal world joining leading law firm, Mishcon de Reya as Head of Business Development and later as their Head of Client Service. She joined Fladgate in May 2025 as Client Service Director where she works with legal teams to strengthen client experience, develop a better understanding of clients’ needs and build deeper client relationships.
Kyle Weidie
Global Head of Digital Marketing @ Eversheds Southerland
Kyle Weide is the Global Head of Digital Marketing at Eversheds Sutherland, a top 10 global law firm, where he drives digital strategy to support client and practice development worldwide. His work focuses on translating analytics into actionable insight, implementing BD-enabling technologies, and leading initiatives across branding, web, social media, SEO, and e-communications.
With a passion for teamwork, innovation, and continuous learning, Kyle also brings a unique background as a seasoned NBA journalist. As founder of the Wizards-focused Truth About It—a former ESPN TrueHoop Network site—his work has been featured in ESPN.com, SLAM, NBC Sports Washington, and more.
Mike Duffy
Consultant/Coach @ Bunnell Idea Group
As a Senior Sales Executive and Coach, Mike Duffy is dedicated to serving clients and communities by driving strategic innovation and enabling team success. With a hands-on approach behind the scenes, Mike collaborates with sales and operations associates to streamline workflows, remove inefficiencies, and uncover new ways to deliver value to clients.
Mike is known for his thoughtful, consultative style—asking the right questions to truly understand clients’ businesses, connecting key insights, and helping build service models that are tailored to their unique needs. His ability to relate on both a business and personal level allows him to anticipate challenges and proactively solve them.
With a strong focus on relationship-building, operational excellence, and empowering teams, Mike Duffy plays a pivotal role in helping his organization—and its clients—succeed.

Strategic Referral Networks: Building & Leveraging Referral Relationships for Growth
56:35