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## Most businesses spend $10,000s every year on their content marketing strategy... yet 97% of webpages never get any traffic.

###### Too many businesses invest heavily in content creation, but not enough in distribution.

# How to make sure your page makes it to the top 4%?

On **October 23rd at 4 PM CET**, Mina and Maxim will teach you how to build a successful content marketing strategy (with the distribution it deserves) for 2025:

*   **Get inside your audience’s head** and discover what they *really* need.
*   **Align your content with your business goals** for maximum impact.
*   **Stand out from the crowd** with messaging that hits the mark every time.

And we'll cover Mina's pillars of a successful B2B content engine:

*   **Amplification**: Boost your content's reach and impact.
*   **Differentiation**: Make your brand unforgettable with unique messaging.
*   **Direction**: Map out a clear plan to keep your content efforts on track.

Whether you're building your content engine in 2025 or looking to increase the ROI of your strategy, there will be something for you in this session.

***

Join them for an interactive workshop with a live quiz and games, and a detailed breakdown of the methodology that Mina uses with her clients: high level strategy, common problems, pains, and solutions.

Mina is a content (content) creator with 14k followers and 9 years of experience building and scaling content programs for both start-ups and big-name B2B brands.

***

Can’t join live? No worries—register, and we’ll send you the replay!


Building a Content Marketing Strategy for 2025

###### (so your prospects finally understand what you do)

What do marketers, copywriters, and content creators have in common?

**They all struggle with positioning (explaining what their product does).**

And of course they do — it's one of the hardest parts of finding Product/Market Fit.

To help you out, we decided to call in an expert 📞

###### (Read to the end for a surprise 🎁)

Anthony's the #1 Product Marketing content creator on LinkedIn — and the Co-founder of FletchPMM (he's also a rock star 🤘).

Join Anthony and Maxim on **July 2nd at 2:15PM GMT (10:15 EST)** for the least boring webinar on startup positioning you'll ever attend.

***

## 1. "Who's that SaaS?"

→ Think you know your SaaS? Come test your skills.

## 2. Results (and why positioning is hard)

→ Learn how and why startups fail to get their positioning right.

## 3. Positioning exercise

→ Anthony will share a framework to evaluate/improve your positioning.

## 4. Landing page breakdown 🎁

→ Anthony and will break down randomly selected landing pages from chat. Come drop yours in the chat to enter the giveaway!

## 5. Q\&A

→ Ask Anthony anything (yes anything) — Maxim will be there too if you want to ignore him.

Come learn everything you need to position your startup (and have a good time while you're at it).

***

Can't make it live? Register to get the replay.


45 minutes to fix your startup’s positioning

Creating a webinar takes a LOT of time. Finding a guest speaker, writing the script, creating your presentation, marketing the registration page, hosting the event, answering questions… It adds up.

*Settling just for the replay isn't enough.*

***

Webinars make for great core content pieces — full of authentic moments, personal experiences, anecdotes, numbers and more.

This webinar will cover:

*   Tips for creating webinars that are easier to repurpose
*   How to repurpose your webinars in 2 clicks:
*   Short viral clips
*   Blog articles
*   Newsletters
*   Social posts
*   How to get ideas for future webinars

🔴 We'll show some real-life Repurpose Ai action LIVE with [Contrast](https://getcontrast.io?utm_source=repurpose-ai\&utm_medium=webinar) customers

Everything you need to know to improve the ROI of your webinar strategy.

Join us on April 4th @2PM GMT for this Masterclass in webinar repurposing.


Turn a Webinar into a Month of Content (with Ai) ✨

## ...without a 10-person SEO team.

SEO's a great way to drive website traffic, signups, and demos. But also to increase brand awareness.

But with all the SEO tips out there... What actually works?

***

## We scaled our SEO from 0 to 1,000,000 impressions in only 5 months...

And over 2k clicks/month.

So we thought we'd share our learnings with all of you.

This webinar will cover:

*   Keyword Research
*   Keywords Prioritization Framework
*   Using [Penfriend](https://penfriend.ai/) to generate articles
*   On-page SEO basics
*   Tracking SEO metrics & success
*   Tips & tricks learned along the way

Everything you need to know to get that #1 spot on Google.

Join us on Feb 1st @4PM GMT for this Masterclass in SEO.


SEO: 0 to 1M Impressions in 5 months

## ...with more and more people creating and consuming video content.

Video's a great way to:

*   Drive sales
*   Build brand awareness
*   Educate about your product
*   Generate high-quality leads

But to get the benefits of video... you need eyes on your videos.

YouTube is the 2nd search engine and Google indexes millions of videos to serve to users.

***

We've become experts in everything video. So we thought we'd share our learnings with all of you.

This webinar will cover:

*   How to find video content to produce for SEO
*   How to embed the video with a branded player
*   How to optimize it for SEO

Everything you need to know to get that #1 spot on Google.

Join us on December 19th @3PM GMT for this Masterclass in video SEO.


Video SEO: How to rank your video first on Google Search

About

...with more and more people creating and consuming video content.

Speakers

Maxim Poulsen

Growth @Contrast

Tim Minton

CEO @Contrast

Replays

Building a Content Marketing Strategy for 2025

45 minutes to fix your startup’s positioning

Turn a Webinar into a Month of Content (with Ai) ✨