Case study: Translating the facts into a business case
Women in Work
21:17
For Ruth Busby, the Chartered FCIPD people director from GWR/Network Rail, presenting a rational business case for women’s health policies was not a walk in the park in her male-dominated industry.
We heard how Busby made a powerful, evidence-based business case to senior leaders and decision makers, how she managed resistance and why it is so important to talk in the language of the majority to make a case for the minority.
Busby also showed some powerful examples of employee engagement: colleagues are 55% more likely to be engaged if they feel the organisation cares about their wellbeing, along with the vital reminder that someone’s line manager is as important to their mental health as their spouse.
Speaker
Ruth Busby
Ms
Ruth Busby is People and Transformation Director for Great Western Railway (GWR) and Network Rail Wales and Western region, leading the people and internal communications agenda for over 11,000 colleagues in two organisations.
As HR Director for GWR (until January 2023) Ruth’s focus on engagement, leadership, customer experience, kindness, equality, inclusion, diversity, and wellbeing led to industry leading engagement results and improved customer experience outcomes, in addition to the successful delivery of major change.
Ruth is a leader on wellbeing and inclusion across the rail industry, as Executive Sponsor for Rail Wellbeing Live, and sponsor for a Samaritans study on improving the mental health of railway colleagues. Ruth is also a Non-Executive Director for Youth Futures Foundation (YFF), a not-for-profit organisation established to improve employment outcomes for young people from marginalised backgrounds.
Ruth previously worked in Defence, Higher Education and the Civil Service before joining the rail industry.
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Case study: Translating the facts into a business case
21:17