Sisu

Are your marketing dollars working as hard as you are? In this episode of The Sisu Scoop, host Kaela Nichol and Account Manager Tanner Haas break down lead source analytics and why tracking ROI is make-or-break for real estate teams.

You'll learn how to:

*   Track real ROI,
*   Identify your best-performing channels, and
*   Make data-driven decisions that actually move the needle.

Whether you're spending hundreds or thousands on leads each month, this conversation will change how you invest every marketing dollar.

Ready to follow the money? Let's dive in.

Curious about Battr? Click 'Get Started' at Battr.ai


The Sisu Scoop - Follow the Money - Lead Analytics in Sisu

Struggling to get agents fully bought into your systems? Do your 1:1s feel more like check-ins than game-changers?

Join us for this episode of *The Sisu Scoop*, where we’re diving into a leadership masterclass that will help you inspire agents to embrace your CRM—and consistently drive results.

Featuring Jordan Griggs and Mark Dutton, owners of Pilot Realty (serving Hampton Roads, VA & Fayetteville, NC), this session showcases their powerful leadership approach built on clarity, honesty, and personal accountability. Watch as they walk through a live agent 1:1 and demonstrate exactly how they structure it using Sisu.


The Sisu Scoop - Mastering the Agent 1:1 with Pilot Realty

Join the Sisu team and longtime client Matt Smith as we introduce our brand new product: Battr 🎉

This isn’t just another feature drop, It’s a full-blown product launch and a completely new way to manage the **human side of your lead conversion process.**

**What we’ll cover**

*   Why we built Battr (and why we built it as a standalone product)
*   Who it’s for, what it costs, and what it integrates with
*   How it works. Real use cases, not just slides
*   A full product demo, live
*   Matt’s system: 600+ deals/year consistently for 5 straight years.

**What makes Battr different?**

Most teams in this industry have their CRM dialed in with automations.

But at some point, a human has to pick up the phone.

That’s where things break, and that’s exactly where Battr comes in.

We’ll show you how Battr runs systems like:

*   Lead sweeping (clean up in real time)
*   Smart @mentions when agents fall behind
*   Consistent standards, enforced automatically (i.e. 10 days of pain)
*   Revision of lead flow based on standards (pausing/unpausing agents on leads)
*   Zillow-Flex level reporting for every lead in your database.

Matt’s team spent years dialing this in with a full-time VA. Battr makes it plug & play. No SOPs. No hiring. No manual oversight. It's not even a tool that you really need to log in to.

Just take the standards already in your head—and let Battr run them for you.

**Built for performance. Powered by accountability.**

This is the same system that’s helped Matt’s team close **600+ deals per year for five straight years.**

Now you can run the same playbook: automated, streamlined, and ready out of the box.

**Don’t miss this**

We’ll walk you through everything live and answer your questions directly. Save your seat now, and we’ll send the recording if you can’t make it. **We can’t wait to show you what we’ve been up to.**


LIVE: Battr Launch Webinar 🔥 Create a Culture of Relentless Lead Conversion

When most teams recruit agents, they lead with what sounds easy:

*   More money with less effort
*   Better splits, more net income
*   More leads
*   Better training

Problem is, everyone says all that. You end up sounding like everyone else. It's a race to the bottom. 

The most effective message for agent attraction isn't a pitch at all. It’s a filter. It's counter intuitive. It doesn’t try to please. It repels the wrong people so the right ones lean in harder.

It sounds like this:

> “This team will push you harder than any team in the state.”

That one line does more than a 60-minute slide deck.

Because high performers seek out high standards. 

But if you're going to make a bold claim like that, it can’t just be all talk. You’ve gotta prove it. Most teams struggle to prove it, even if they're speaking the truth. And you've got to be able to prove it in a 30-60 meeting, initial strategy session.

On this webinar, we'll be joined by key members of the Sisu team and long-time Sisu client's Spring Bengtzen and Justin Nelson. We'll go over the exact scripts and messaging you can use to make a "culture of excellence" your key value proposition, prove it, and attract more of the right agents.

As a eXp agent with free access to Sisu, the most robust platform for creating a culture of excellence, you have all the tools you need for this at your fingertips. We're going to show you how to use them 👊

See you there!


How To Make a "Culture of Excellence" Your #1 Agent Attractor

Challenges are one of the best ways to get your team laser focused on a simple set of KPIs, and create momentum around them when timing and speed matters most.

We've got a completely revamped set of features and interfaces for challenges in Sisu NEXT—join us on this webinar where we'll be going deep 🙌

We'll be joined by Ellie Feldman, COO and Broker/Owner of the 608 Team, who is a Sisu client since 2022. She has implemented a robust daily points system in Sisu which weights the daily activities of her team and displays it on contest leaderboards in the system. She's in the middle of implementing a "March Madness" multi-team challenge right now and we'll be jumping in the weeds on the systems, strategies, and implementation of challenges that work.

If you can't make it at the designated time, feel free to register anyways and we will send a recording to your inbox.


Step On The Gas with Revamped Challenges in Sisu NEXT 🔥

Join us for this special LIVE panel hosted by eXp CEO, Leo Pareja, and Sisu CEO, Brian Charlesworth.

We'll be going deep with Spring Bengtzen and Veronica Figueroa, two prominent team leaders who have leveraged Sisu extensively to build the business they dreamed about.

We'll lock in on important topics such as:

*   How the industry's obsession with vanity metrics often leads agents and team owners to build businesses they didn't even want in the first place.
*   Creating a simple, strong business rather than a complex, fragile one—and how Sisu can help inject this simplicity into every aspect of your business.
*   Getting intentional about what you want to build, and creating a clear, straightforward path to getting there with Sisu

You don't want to miss this one!

Make sure to get registered and even if you can't make it at the scheduled time, we'll send you a recording.


How Top Teams Leverage Sisu To Build Businesses They Love ❤️

Since it's rollout in mid summer of 2024, agents and teams alike have seen huge results by going all-in on the platform.

The elevated focus on results, accountability and measurement has allowed brand new agents to sign 4-6 deals in their first six weeks with the FastCap program. It's allowed many of the 50 teams at Sisu's "Behind the Scenes" event to have the best January they've had in years, targeting at 50 - 100% additional revenue compared to prior years.

\*\*And with all of these results, eXp has doubled down on the relationship to provide you even *more *access to features and functionality in Sisu.**

That's what we'll be spending time on in this webinar.

Come join Sisu's CEO, Brian Charlesworth, in a discussion around the V2 of Sisu's eXp Edition:

*   Access to Sisu's full recruiting and onboarding platform (historically reserved for Sisu's highest pricing plans, available now to ALL eXp agents)
*   Access to certain integrations such as Skyslope, Slack and KVCore (coming soon)
*   A recap of what was already included with V1 and how teams and agents are using it to drive success today

Even if you can't make it at the scheduled time, be sure to register and we'll send over a recording afterwards.

See you there 🙌


Come see the BIG upgrades available in the 2.0 eXp Edition 🎉

You've heard the name thrown around by top teams. Maybe you've gotten sneak peak access through your brokerage or one of our elite coaching partners.

And now you're looking for that edge in 2025, and we're here to bring it to you in this webinar.

Because we have access to the most raw data—not just closings, but the entire real estate funnel from conversation to appointment to close—we were able to run some in-depth studies on what's actually working for teams who increased their production from 2023 to 2024, or even teams who are outperforming their 2021 or 2022 numbers.

What we found?

The teams that were winning focussed on the fundamentals. And that trend is continuing into 2025.

Fundamentals like:

*   Obsessive sales processes guided by conversion ratios from set>met>signed>uc>closed
*   Four disciplines of execution—starting with your Wildly Important Goal and reverse-engineering from there
*   Disciplined marketing budgets where ROI is tracked on a per-lead and per-agent basis and doubling down on the sources that are working

It's all simple stuff.

Problem is, most teams in this industry lack the data they need to run their business this way.

Sisu makes it simple, and in this webinar we'll show you how. We'll be giving you a full demo, front-to-back, on how the platform works in real time. We'll also share specific examples of how these growth teams are leveraging the different benefits of the system.

If you're looking for your 2025 edge, this is it.

*(Side note—on this webinar we'll be offering exclusive benefits, promotions and discounts that will likely be more aggressive than anything we offer for the rest of the year. Even if you can't make it at the scheduled time, we'll send you a recording and you'll still have access to those benefits)*


Make 2025 Your Best Year Ever By Going All-In With Sisu

If you are a team leader—or a high-producing agent with intentions to grow a team—this is the webinar for you.

We'll be joined by Matt Smith, Founder/CEO of The Matt Smith Real Estate Group in Missouri, and we'll be driving in to the fundamentals of how he grew his real estate team. His team at eXp has grown tremendously leveraging Sisu (now included to all eXp agents) at the heart of his systems.

Fundamentals like:

*   Recruiting—what it takes to bring on your first team member (or the next 50, for our ambitious friends out there 😤)
*   Optics and Accountability—the unseen sickness that causes most team leaders have poor optics into their business, and how Matt avoided it completely
*   ROI and Efficiency—how to scale without having to hire headcount that eats at your profits, and getting the most of your marketing budget

We'll illustrate all of this using actual numbers and visuals from inside of top real estate teams like Matt's, and how you can use the Sisu platform to drive those same benefits.

Don't miss it! Even if you can't make it at the scheduled time, we'll send you a recording afterwards.


How Matt Smith Leveraged Sisu to Build His Team To 600+ Sides

In our last webinar, we went deep on how to use the eXp Edition of Sisu to turbocharge your business for growth. 

In this webinar, we'll take it one step deeper and we'll explore the full possibilities of what's possible in the full upgraded version of Sisu. We'll jump into topics such as: 

\- How to run full transaction management out of Sisu

\- CRM and Skyslope integrations and how to use them

\- The client portal

\- Preferred plans and pricing exclusively for eXp agents

The call will be recorded, so register even if you can't make it at the scheduled time and you'll get a recording in your inbox after. 

See you there!


Exploring All Possibilities with Sisu (CRM Integration + Transaction Management!)

You've probably noticed. eXp University is on a roll. FastCAP rolled out midsummer in a beta test with 109 agents. 

6 week accountability program. The results have been insane. The AVERAGE results with BRAND NEW agents were 4.1 appointments, 2 agreements per person.

The agents who went all-in and adopted minimum standards averaged 6.9 appointments and 3.8 agreements per person. 

Again, those are numbers achieved over a 6 week period with brand new agents. 

And the heart of the program is an eXp-tailored solution called Sisu that tracks, analyzes, and gamifies the numbers and goals of each agent in an elegant way that just works. 

The results were so powerful that the eXp Edition of the Sisu solution is being rolled out en-masse to all US and Canada-based eXp agents at no additional charge. 

In this webinar we'll go over all the fundamentals so that you can start getting value out of Sisu TODAY:

\- How do I get access? 

\- How do I add my team or create accountability groups? 

\- How can I use Sisu to create community within my eXp organization? 

\- How do I start using the tool today? What are the most important features to start leveraging now?

Space on the live webinar is limited so sign up while you can (there will be a recording sent out afterwards for those that can't make it) 


eXp Webinar Part 1: Getting Started with the eXp Edition of Sisu

Whether you're spending $100 or $100,000/mo on generating real estate leads, on this webinar we'll focus on what matters most—that you're getting a positive return from that spend. 

There are a lot of things out of your control when it comes to leads—market, timing, maybe even some luck. 

But there are significantly more things that are IN your control. That's what we'll focus on in this webinar. 

\- Why agents and teams start off on the wrong foot when it comes to lead conversion, almost every single time—and how to fix it

\- Low hanging fruit when it comes to lead > appointment conversion

\- How to boost win rates (appointment set > close) and the 7 characteristics of extremely healthy pipelines

Sign up and even if you can't make it, we'll make sure a recording lands in your inbox. See you there!


All-In On Lead Conversion: Maximize ROI On Your Spend

There are only three variables in sales:

1.  **The message you deliver**
2.  **Who you deliver it to**
3.  **When you deliver it**

If something’s broken in your sales process, it’s one of those three.

Your CRM list strategy controls the *who* and the *when.* Since launching in March 2025, Battr (Sisu's newest product) has run over 1.2 million database audits. We're scanning hot leads, long-term nurtures, and team vs. agent-level performance every single day for some of the highest-converting teams in the country.

And if you want to improve the *message,* there’s no better place to start than by listening to what top converters actually sayand spotting where agents are missing opportunities. That’s where Shilo’s analysis of 1.7 million sales calls comes in.

In this webinar, we’ll share the biggest insights from both sides:

✅ What the data says about who and when to engage

✅ What top-performing sales calls sound like

✅ Where teams are consistently leaving money on the table

Don’t miss it.


Database Conversion Secrets from 1.7M Calls + 1.2M Audits 💰

**Most real estate teams talk about accountability. ZooCasa figured it out.**

Their agents voluntarily track their own metrics. New hires get competitive about monthly challenges. Coaching sessions focus on strategy, not catch-up.

**The difference?** While other teams struggle with manual tracking and generic check-ins, ZooCasa built something that works with human nature, not against it. Their system makes the connection between big goals and daily actions so clear that agents actually want to be held accountable.

**The result:** A team culture where performance tracking feels natural, coaching conversations are productive from day one, and momentum builds itself.

Join us to see exactly how they built it and why this approach changes everything.
