Coming to you LIVE from the sunny uplands of semi-rural Norfolk, The User Story works with software companies all over the country - and the world - to make products better for customers.

We'll be plying you with how-tos, insights, inspirational ideas and tutorials. Keep an eye on our live streams to learn about the work we do and how you can use the latest techniques to improve your digital experiences.

See you soon!

The User Story

Are you creating an environment where designers can thrive and do their best work? Or are designers fighting to be heard?

Join this definitely-not-shouty discussion with three fabulous experts within the UX and product function, where they'll talk about the ways companies diminish the importance and impact of design and ways you can empower designers within your organisation.

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# Who is this webinar for?

You should come along if you are a **product owner or manager**, you run an **ecommerce website**, or you're a **UX or product designer** or a **small business owner** or **founder**.


Is your company hostile to design?

I'll be gentle, I promise. It won't hurt a bit.

Get your website, app, or other digital experience **expert tested for free**, or just come and **learn how to improve your user experience** in this interactive webinar with me, UX consultant Tom Haczewski.

I'll use *heuristics and behavioural design concepts* to review a few main improvement points of some popular websites, and give some guidance on what you should be testing and trying next.

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## Can I get my website tested?

If you're brave, join up today and submit your website in the chat. If you're lucky, it might be chosen for a 15-minute audit, live on the webinar.

## Can I just watch?

Of course! Just join the webinar, and you'll get loads of tips you can use on your own website.

## What will I learn from this webinar?

You'll get loads of hints and tips by watching live audits of other sites, including:

*   Conversion optimisation tips
*   Behavioural psychology hints
*   Ideas for new features, or research you could run

## Who is this webinar for?

You should come along if you are a **product owner or manager**, you run an **ecommerce website**, or you're a **UX or product designer** or a **small business owner** or **founder**.

Or a masochist.


The STD* Clinic

**Usability testing** could be a **secret weapon** in your toolkit.

You get the special power to peek into the minds of your customer's users. Imagine the edge that can give you over the competition.

It's not just about fixing a few buttons here and there. It's about **understanding what makes people tick**, giving you the power to build **incredible experiences to match user expectations** and gaining such a deep level of knowledge that you become a greater subject matter expert, a true sage, a wise GOD amongst MERE MORTALS TO BE FEARED-

Sorry, got carried away there.

Anyway, the point is that it allows you to have **deeper client relationships** and bolster your position as a trusted partner.

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## What will you get out of this webinar?

*   What usability testing is
*   How it works, and roughly how much it costs
*   When you would run it
*   What kind of things it can tell you

You'll also have a chance to **have your burning questions answered**, so bring them with you or send them in the chat before the event.

## Who is this webinar for?

You should come along if you are an **agency owner, business development manager, relationship manager**, or if you have an interest in usability testing and don't mind a few jokes at a client's expense (not really. We wouldn't do that. We're not Rob Mayhew).


Usability Testing for Agencies

No, not in that way, get your mind out of the gutter.

Want to make your digital experiences as 'sticky' as you can? Whilst acquisition of new customers for your product is important, it's just as crucial to maintain a low *churn rate* and keep your users hanging around for longer.

In this **free webinar**, we'll run through a few tips and principles to keep people coming back and keep cancellations nice and low.

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## Here's what you'll get out of this webinar:

*   What makes something **'sticky'**?
*   Our top tips on **making your product more sticky**
*   A **Q\&A session** where you can get your burning questions answered

## Who is this webinar for?

You should come along if you are a **product owner, manager or director**, a **small business owner or founder,** a **UX designer**, or just interested in building better products!


Is your company hostile to design?

Is your company hostile to design?

The STD* Clinic

The STD* Clinic

Usability Testing for Agencies

Creating sticky experiences