Vainu's video content is dedicated to helping B2B Sales, Marketing, and Revenue Ops people to succeed in their jobs by tapping into B2B data. We cover various topics related to, e.g., CRMs, data enrichment, lead management, prospecting, data analysis, segmentation, and many more.

Vainu

When a new person is appointed, things tend to change. Companies reevaluate vendors, the products they use, and their processes, and these changes often present a window of opportunity that is the perfect time for your sales outreach.

Contact Triggers is the best way to monitor these types of changes as it notifies you when a new contact appears in one of your target lists, letting you stay on top of personnel changes in your target accounts.

During this 30-minute webinar, Vainu co-founder Mikko Honkanen will walk you through the ins and outs of our newest product release: Contact triggers. In the webinar, we'll cover:

*   what our new contact triggers feature is,
*   how it works in practice, and
*   the most common use cases for this feature.

We'll finish off with a Q\&A session. 💡

We hope to see you there!


Vainu product release: Contact Triggers

You're warmly welcome to learn the ins and outs of Vainu!

During the 50-minute training, you'll learn how Vainu helps you work smarter by bringing efficiency to your everyday sales activities. We'll go through the basic functionalities of the Vainu platform and show you in practice how you can:

*   find the best-fit prospects with the help of Vainu's filters
*   build your sales pipeline in your CRM through Vainu
*   set up triggers for significant company changes in your target accounts
*   track relevant changes in your existing client base to better serve your customers

We'll finish off with a Q\&A session. 💡

See you soon!

## Can't make it this time?

No worries. Register anyway and you'll get the replay by email.


Training Webinar | New vainu.app

You're warmly welcome to learn the ins and outs of Vainu!

During the 50-minute training, you'll learn how Vainu helps you work smarter by bringing efficiency to your everyday sales activities. We'll go through the basic functionalities of the Vainu platform and show you in practice how you can:

*   find the best-fit prospects with the help of Vainu's filters
*   build your sales pipeline in your CRM through Vainu
*   set up triggers for significant company changes in your target accounts
*   track relevant changes in your existing client base to better serve your customers

We'll finish off with a Q\&A session. 💡

See you soon!

## Can't make it this time?

No worries – you can find our webinar recordings at the [>> Vainu Help Center](https://help.vainu.io/vainu-training-webinar).


Training Webinar | Previous Vainu version app.vainu.io

On **Tuesday, 18 October, at 10:30 CET**, we'll be sitting down to discuss the practical use cases of leveraging company data in a B2B marketer's day-to-day.

We'll be outlining the specific tactics we use at Vainu to create demand, drive customer retention, and, ultimately, generate more revenue. We'll touch upon several topics, such as:

*   Building a database you can trust in and efficient data management practices
*   ICP alignment with the sales team & ABM
*   Our approach to lead scoring and routing
*   Segmentation and personalization at scale
*   Target market analysis
*   LinkedIn ads

We hope to see you there!


The practical use cases of company data for B2B marketing teams | Vainu Live | Episode 6

On **Tuesday, 4 October at 10:30 CET**, Mikko will be reporting back from Inbound 2022 and Saastr Annual 2022 to discuss his key takeaways from these huge events with Aamer and all of you.

Valuable for anyone interested in hearing what some of the world's most notable thought and business leaders have to say about the future of B2B business.


Key takeaways from Inbound 2022 and SaaStr Annual 2022 | Vainu Live | Episode 5

On Tuesday, 20 September at 10:30 CET, Aamer will be riding solo as he discusses how using company data can improve the effectiveness of any account-based marketing campaigns you’re running with LinkedIn Matched Audiences. Valuable for everybody, but especially valuable for any marketers reading this.


How to use LinkedIn Matched Audiences to its full potential | Vainu Live | Episode 4

We are releasing a new product. After 8 years of providing company data mainly in the Nordics, we are now releasing a global company database.

Vainu's co-founder and product manager Mikko Honkanen is back on the show to talk about Vainu Global, which is a database of more than 60M companies worldwide. It's designed for all HubSpot users as it integrates smoothly with Hubspot CRM. Vainu Global provides several new proprietary data points, and they all will be presented in this live episode.

The launch of Vainu Global | Vainu Live | Episode 3

There's a real challenge for companies to find ICP accounts when those accounts are part of specific industry verticals, for example, SaaS, e-commerce, or FinTech. Traditional industry classifications are too broad for these.

Join our live session with Mikko Honkanen, co-founder at Vainu, to discuss the solutions to this challenge and hear about our new study about SaaS companies globally.

There's no standard industry classification for SaaS  | Vainu Live | Episode 2

August. Time to get back to the routines: Meeting with potential customers. Juha Tarkkanen, one of Vainu's top experts in prospecting, will talk about how to make prospecting easier, and we'll have a Q\&A.


Prospecting is hard, but it doesn’t have to be | Vainu Live | Episode 1

In today's market, go-to-market efficiency is more critical than ever. But how are Nordic companies aligning Sales, Marketing, and Customer Success to drive scalable growth?

Join\*\* Consider It Done, Vainu and Oneflow\*\* as we unveil the key findings from *The State of Nordic RevOps 2025* survey. We’ll break down the data, highlight best practices, and discuss how leading companies are overcoming RevOps challenges to improve collaboration, data-driven decision-making, and revenue performance.

### **What you’ll learn:**

✅ How Nordic companies structure RevOps (dedicated teams vs. ad hoc efforts)

✅ The biggest challenges in aligning Sales, Marketing, and Customer Success

✅ Best practices for leveraging data and automation for revenue growth

✅ Actionable insights to optimize your RevOps strategy in 2025

Register now to get exclusive insights and stay ahead in the evolving world of RevOps! 🚀
