Coalmarch: The Leading Digital Marketing Partner for Pest & Lawn Care Businesses

At Coalmarch, we specialize in helping pest control and lawn care businesses grow through innovative digital marketing strategies. With years of industry expertise, we provide tailored solutions in SEO, paid search, and more — designed specifically to meet the unique needs of service-based businesses. Our goal is simple: to elevate your marketing, drive more leads, and help you scale without the chaos. As part of our commitment to sharing industry knowledge, we host exclusive webinars, providing valuable insights and strategies to help your business thrive. Partner with Coalmarch, and let’s take your business to the next level.

Coalmarch

With automation taking over more of the digital advertising landscape, many businesses are asking the same question: Should I trust Google’s AI to manage my ad spend, or stick with a manual bidding strategy?

In this webinar, Coalmarch Senior Digital Advertising Strategist Sara Trudan will break down the strengths, weaknesses, and ideal use cases for both AI-driven and manual PPC bidding. You’ll learn when to lean into automation, when human oversight matters most, and how to evaluate what’s working based on your unique goals and budget.

Whether you’re running your own campaigns or working with a team, this session will give you the clarity you need to make smarter bidding decisions and get the most out of your advertising investment.
