AI vs. Manual Bidding: Which PPC Strategy Works Best for My Business?
7
4:00 PM - 5:00 PM
With automation taking over more of the digital advertising landscape, many businesses are asking the same question: Should I trust Google’s AI to manage my ad spend, or stick with a manual bidding strategy?
In this webinar, Coalmarch Senior Digital Advertising Strategist Sara Trudan will break down the strengths, weaknesses, and ideal use cases for both AI-driven and manual PPC bidding. You’ll learn when to lean into automation, when human oversight matters most, and how to evaluate what’s working based on your unique goals and budget.
Whether you’re running your own campaigns or working with a team, this session will give you the clarity you need to make smarter bidding decisions and get the most out of your advertising investment.
Speaker
Sara Trudan
Senior Digital Advertising Strategist
Sara Trudan is a Senior Digital Advertising Strategist at Coalmarch, known for developing high-impact campaigns that drive real, measurable growth. With deep expertise in PPC, Google Local Services Ads, and social media strategy, Sara builds data-informed advertising solutions tailored to the goals of lawn and pest control businesses.
She’s especially focused on helping clients navigate the evolving landscape of digital advertising—balancing automation with hands-on optimization to maximize return on ad spend. In this webinar, Sara will break down the pros and cons of AI-powered bidding versus manual strategies, giving attendees a clear understanding of what works best (and when) for their business.
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7
4:00 PM - 5:00 PM