Exposure Ninja is a revenue-driving search marketing agency, delivering high-impact SEO, PPC, and Content Marketing to global businesses in complex industries, including the Finance, Legal, and Healthcare sectors.

Exposure Ninja

# **Discover how Google's AI Overviews are reshaping finance marketing – and which brands are already winning.**

The search landscape has changed forever. Google's AI Overviews now appear in nearly 30% of all searches, delivering instant answers before users ever see your website.

For finance businesses, this isn't just another algorithm update — it's a fundamental shift in how potential clients discover, evaluate, and choose financial services.

While some finance brands scramble to understand this new reality, others are already securing prime real estate in AI-generated answers, capturing trust and visibility at the exact moment decisions are made.

In this exclusive webinar, Exposure Ninja's CEO, Charlie Marchant, will reveal the comprehensive analysis behind our groundbreaking white paper "How Google's AI Overviews Are Disrupting Finance Marketing" – plus the proven strategies smart finance brands are using to dominate this new search era.

We've analysed **over 7 million finance keywords** across mortgages, banking, insurance, investments, and financial advisory services to uncover exactly which brands are winning, why they're succeeding, and how you can claim your share of this high-value visibility.

**What We'll Reveal:**

*   **The shocking data** – How AI Overviews are already impacting 22,000+ finance-related searches, with mortgage queries seeing the highest disruption at 0.53% (and rising rapidly)
*   **Traffic impact analysis** – Why AI Overviews cause an average 15% drop in click-through rates and what this means for your lead generation
*   **The winners revealed** – Which finance brands are dominating AI Overview citations across mortgages and investments (spoiler: it's not always who you'd expect)
*   **Commercial intent disruption** – How 6% of AI Overview-triggering finance keywords have commercial intent – nearly 8x higher than other industries
*   **Position advantage breakdown** – Why 75% of AI Overview citations still come from top-10 rankings, but 25% don't – and what this means for your SEO strategy

**By the end of the session, you'll have a complete AI Search strategy composed of:**

*   **Foundation Building** – The essential SEO groundwork that makes AI Overview citations possible
*   **Content Optimisation** – How to structure your content for maximum AI visibility, including the surprising role of YouTube videos in finance AI Overviews
*   **Rapid Indexing Tactics** – Our tested method for getting AI Overview citations in as little as 5 hours using Google Search Console
*   **AI Search Optimisation** – The next evolution beyond SEO that ensures your brand appears across ChatGPT, Perplexity, Claude, and Gemini
*   **Authority Building Framework** – How digital PR and content marketing combine to embed your brand in AI knowledge bases

**Real Data, Real Impact**

This isn't theoretical marketing advice. Our research analysed actual performance across 7.3 million finance keywords, tracking which brands appear in AI Overviews and why. Every strategy we'll share is backed by data from live AI-powered search results affecting real finance businesses right now.

We'll also reveal why optimising for AI Overviews alone isn't enough. With 5.5 billion ChatGPT users, 350 million Gemini users, and millions more using Claude and Perplexity for financial advice, your visibility strategy must extend far beyond Google.

**The Early Advantage Window Is Closing**

At the time of the white paper's creation, AI Overview presence in finance at at 4%.

Today, it's at 7%, and we expect it to reach 20-30% within 12-18 months (if not much sooner).

The brands that establish AI visibility now will dominate as adoption accelerates.

Finance companies like NatWest, Halifax, Investopedia, and Vanguard are already securing consistent AI Overview citations. The question isn't whether AI will reshape finance marketing – it's whether you'll be positioned to benefit when it does.

**Who Should Attend?**

This webinar is essential for Marketing Directors, Marketing Managers, and senior marketers at finance companies, mortgage brokers, investment firms, insurance providers, and fintech businesses.

If you're responsible for digital visibility, lead generation, or competitive positioning in financial services, this session will fundamentally change how you approach search marketing.

Join our team to discover the data-driven strategies that will future-proof your finance marketing in the age of AI search.

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**⚠️ IMPORTANT NOTICE** - This webinar is **not** open to marketing consultants or agencies. Exposure Ninja reserves the right to cancel registrations if necessary.
