Exposure Ninja is a revenue-driving search marketing agency, delivering high-impact SEO, PPC, and Content Marketing to global businesses in complex industries, including the Finance, Legal, and Healthcare sectors.

Exposure Ninja

**From zero to 11,410 qualified leads in just 12 months.**

In today's challenging mortgage market, generating high-quality leads consistently is the difference between struggling and thriving. So how did one US mortgage lender completely transform their digital presence and exceed their lead generation target by 101%?

In this exclusive webinar, Exposure Ninja's CEO Charlie Marchant and Account Management Team Leader Kyle Tolley pull back the curtain on the exact strategy that delivered these remarkable results.

We'll break down the complete multi-channel approach that helped DSLD Mortgage achieve:

*   **11,410 qualified leads** in their first year with us
*   A conversion rate of **3.01%** (significantly above industry standard)
*   **1,200% organic traffic growth** within 12 months
*   An impressive **13.79% conversion rate** on their top-performing landing pages
*   **33.5% year-on-year growth** in closed loans

You'll discover how our team transformed an outdated, underperforming website into a lead generation powerhouse through strategic branding, website development, and a full-funnel marketing strategy spanning SEO, PPC, content marketing, and email automation.

By the end of this session, you'll understand:

*   How to create a mortgage marketing strategy that targets prospects at every stage of the funnel
*   The exact conversion tactics that drove a 3.01% sitewide conversion rate
*   How custom tools and calculators can drive both SEO traffic and lead conversions
*   The qualification process that ensures your sales team focuses on high-quality leads
*   The content strategy that positioned a brand-new domain to outrank established competitors

We'll also share our early challenges and how we overcame them – from fixing misleading analytics to implementing an 8-step qualification form that improved lead quality overnight.

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## Who Is This Webinar For?

This webinar is designed for Marketing Directors and VPs at mortgage and financial services companies looking to dramatically improve their lead generation results. However, marketers across all industries will benefit from the strategic approach and conversion tactics we'll be sharing.

**Join Charlie and Kyle to discover how you can apply these proven strategies to your own lead generation campaigns.**

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**⚠️ NOTICE** - This webinar is **not** open to marketing consultants or agencies. Exposure Ninja reserves the right to cancel registrations if necessary.

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Mortgage Marketing: An 11,000+ Leads Success Story

AI is the future of SEO.

Google's new AI Overviews at the top of the search results are built using generative engines. And then there are generative AI chatbots like ChatGPT, Perplexity, and Claude which are all hoovering up traditional organic search traffic too.

Marketers in 2025 will need to know how to rank in all of them: AI Overviews AND ChatGPT.

In this session, Exposure Ninja's founder, Tim Cameron-Kitchen, will take you through the process our agency has been using to get our clients ranking in Google's AI Overviews AND in ChatGPT too using Generative Engine Optimisation.

By the end of the session, you'll know exactly how to do Generative Engine Optimisation for your website too.

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Who Is This Webinar For?

This webinar is designed for VPs and Directors at £1M+ turnover businesses - however, marketers at all businesses will be able to apply the lessons learned from this session.


Mortgage Marketing: An 11,000+ Leads Success Story

How to DOMINATE In The Next Marketing Battleground