Kiflo

You lead partnerships in cybersecurity. You’ve signed partners and launched a program, but traction is slow.

In cybersecurity, the channel isn’t optional; it’s everything.

Yet, most programs stall due to misaligned incentives, unclear value, and overly complicated partner models.

Join us live on 30 October for a hands-on Q\&A session with Ignacio Sbampato, advisor to European cybersecurity startups and former Chief Business Officer at ESET, where he helped scale revenue from €260M to €700M through partner-led growth.

This session is for Partnership and Channel Leaders who want to drive measurable results from their partner programs, without overhauling their entire approach.

### **Join the session. Seats are limited to keep the Q\&A interactive.**

### **What will you learn?**

🧩 **How to choose the right partner types for your strategy**

*   MSSPs, GSIs, MSPs, hyperscalers, resellers, distributors, who they are, and how they fit
*   Use cases that show how the right partner can accelerate (or block) growth

🚫 **The most common mistakes cybersecurity vendors make**

*   Stories from the field: when onboarding, incentives, or complexity went wrong and what fixed it
*   Metrics that show the cost of misalignment and the upside of getting it right

📈 **How to build value-based partnerships that scale**

*   Go beyond discounts and margin to align around shared customer outcomes
*   Frameworks like the Partner Value Canvas and Product–Channel–Market Fit Matrix

Come ready to participate, ask questions, and walk away with practical tools and stories to help you build cybersecurity partnerships that truly deliver.

Reserve your spot: **free & live on 30 October. Seats are limited to keep the Q\&A interactive.**
