The way people search for information is changing rapidly. Instead of using traditional search engines like Google, more users are turning to tools such as ChatGPT, Perplexity, and Gemini to get instant, conversational answers. These tools do not list links or reward keyword rankings. They summarise content and choose what to include based on clarity, structure, and credibility. This shift means that even well-optimised websites may no longer appear where they once did.

 

This session introduces marketers to the concept of Generative Engine Optimisation, or GEO. GEO is a way of improving a brand’s discoverability in AI-generated answers. It is not a replacement for SEO, but rather the next layer of visibility as consumer behaviour evolves. The session explains how AI tools generate answers, how content is selected, and what practical steps marketers can take to ensure their brand is included.

 

Attendees will see real examples showing how brands do or do not appear in AI responses. The session will cover what kind of content AI tools prioritise, how to structure brand information clearly, and how to support discoverability through trusted third-party sources. We will also introduce llms.txt, a new file type that helps businesses signal to AI which content can be used and crawled.

 

This is a practical, forward-looking session for marketers who want to protect and strengthen their brand presence as the digital landscape continues to evolve. Participants will leave with a simple checklist and an opportunity to request a visibility audit to better understand where their brand stands today.

This event is for in-house practitioners only - no agencies or freelancers please.


How to Make Your Brand Discoverable in a Post-SEO World

Social Media Trends in 2026

Social media is changing fast and 2026 will be a tipping point. With AI shaping discovery, trust and engagement, the pressure on marketing leaders has never been greater. Visibility, reputation and ROI are all at stake.

This briefing is built for CMOs, Marketing Directors and senior comms professionals who need straight answers, not hype. In one focused session, you will cut through the noise and get clear, practical insight into where to focus your time, budget and attention in the year ahead.

You will leave with frameworks and strategies you can put into practice straight away to sharpen your brand’s visibility, protect reputation and prove marketing’s impact at board level.

#### What you will take away

*   **Visibility that lasts**: How to stay front of mind as search, social and AI-driven feeds reshape discovery.
*   **Reputation you can trust**: Practical ways to tackle misinformation, deepfakes and synthetic media without losing credibility.
*   **ROI that convinces**: Models that tie campaigns directly to commercial results, giving you the evidence to defend and grow budgets.

####

#### The big themes

*   **The AI feed**: Where TikTok, Meta, X, LinkedIn, Threads, Bluesky and others are heading and how to adapt.
*   **Trust and authenticity**: How to protect your brand when synthetic media blurs the lines.
*   **ROI in the age of AI**: Smarter reporting frameworks that resonate with leadership, plus practical ways to use AI without undermining credibility.

####

#### Why you should attend

This is not about trends for the sake of it. It is about getting ahead, avoiding costly mistakes and giving your brand the best chance to cut through in a crowded, AI-driven landscape.

If you are a senior marketer responsible for visibility, reputation or budgets, this is the session you cannot afford to miss.

This is for in-house marketing professionals only, no agencies or freelancers please.


Social Media Trends 2026: What Every Marketing Leader Needs to Know

Prohibition PR is a multi-award-winning top 150 PR agency. We advise brands on how to use public relations, content marketing and social media effectively. With creativity, innovation and insight at the heart of everything we do, our aim is to deliver powerful strategies that help brands and businesses communicate more effectively both on and offline.

Operating out of the North of England for over a decade, our specialist integrated PR team has built a reputation for delivering highly successful, innovative PR campaigns that achieve maximum impact and results.