Universities are at a pivotal moment: in just a few weeks the newest student cohort arrives with distinct values, digital fluency, and expectations for continuous dialogue with their institution.  

Now, more than ever, institutions must adopt a cohort centred social media approach that prioritises insight driven engagement, authentic representation, and purposeful dialogue. 

Get it right and you can supercharge undergrad engagement from Freshers to graduates and beyond, and fuel future recruitment through volunteer marketing and authentic word of mouth.   

This practical expert workshop will equip higher education marketers with the strategies and tactics to do this:  

*   **Get to know your Gen Z cohort:** Learn what drives your new students—understand interests, values and behaviours online 

 

*   **Map their journey:** Plot out engagement at every step from first click to capandgown, so you can meet them with the right message at the right time. 

 

*   **New platforms: **focus your efforts and look to the future when it comes to emerging social media platforms 

 

*   **Create standout content:** Approaches to crafting authentic stories, videos, and posts, including student voices 

 

*   **Turn students into ambassadors:** Empower real students to share their stories and build buzz for your campus 

 

*   **Leverage your thought leaders**: work with your academics to recruit the next cohort and connect with undergrads meaningfully  

…and a whole lot more! 

This event is ideal for Marketing, Communications, and Student Engagement professionals looking to revitalise their social media presence and connect meaningfully with the next generation of students. Come prepared to rethink your strategies, refine your message, and lead your institution’s online narrative.


Social Media Strategies for Universities: engaging the new student cohort

The news media landscape is rapidly changing, and that means the skills required to deliver effective media interviews are also changing. One thing’s for sure, get it wrong at your peril; in today’s social media-first world, a seemingly innocuous misstep or lose comment can quickly ‘go viral’ creating a crisis in itself.

But while everything changes, everything stays the same, and this lively session will *also* recap on some of the essential media interview skills that are still very much relevant now and in the future.

Join our comprehensive media training masterclass designed exclusively for industry professionals like you.

What You'll Learn:

1\. Understanding the Evolving News Media Landscape: and what this means for interview scenarios

2\. Crafting Compelling Messages: How to control the narrative and cut through the noise

3\. Digital Media Strategies: Master the art of delivering your message effectively across online news, social media, podcasts, webinars, and virtual events.

4\. The must-dos of delivering effective virtual interviews

5\. Case Studies and Best Practices: Analyse the good, bad and the ugly of media interviews

6\. Journalist dirty tricks and curveballs – and how to avoid them

7\. How to prepare for an interview and land your key messages authentically

Why Attend?

*   Enhance Your Skill Set: Gain actionable insights and tools to improve your media interactions.
*   Stay Ahead of the Curve: Keep up with the latest trends and technologies shaping digital communications.
*   Boost Your Confidence: Build the assurance needed to deliver your messages effectively, regardless of the platform.
*   Network with Peers: Connect with other Communications and Marketing professionals facing similar challenges.

Who Should Attend? (sorry in-house only)

*   Marketing Managers
*   Communications Directors
*   Public Relations Professionals
*   Brand Strategists
*   Social Media Managers

Don't let your message get lost in the digital abyss.

Secure your spot now and transform the way you communicate in the digital landscape.

Spaces are limited to ensure an interactive and personalised experience. Reserve your place now to take advantage of this exclusive opportunity.


Media training masterclass: how to land your key messages in a digital-first world

In today’s not for profit environment, you’re often tasked with delivering standout results yet your team and budget remain lean. This one-hour masterclass from Charity PR specialist Prohibition is exclusively designed for senior in-house charity communications and marketing leaders who need high-impact, low-cost tactics paired with crystal-clear measurement.

Join us to transform your resource constraints into your greatest strategic advantage.

**What You’ll Gain**

*   **Trustee-Ready Metrics:** Ditch vanity stats and learn to connect every activity to donations, awareness and behaviour change—using a ready-to-use dashboard template.
*   **Zero-Budget Creative Hacks:** Build a guerrilla PR and social media “newsroom” with free tools and user-generated content, so you can amplify reach without tapping a penny of paid media.
*   **Rapid-Response Confidence:** Equip your small team with easily adaptable crisis-prevention checklists and rapid-response templates—no dedicated crisis unit required.
*   **Peer-Tested Case Studies:** See exactly how two charities turned shoestring campaigns into double-digit uplifts in donor income, and walk away with the same playbooks.

**Why This Session Works**

*   **Laser-Focused Format:** One power-packed hour, no filler, no theory. Each segment challenges you to draft or refine an element of your own plan, on the spot.
*   **Exclusive Peer Network:** Capped at 30 in-house charity comms leads, no freelancers or agencies, so every conversation is with genuine budget-holders facing the same challenges.
*   **Immediate Next Steps:** Leave with personalised “Impact Blueprint” insights and clear pathways to deepen your strategy through a follow-on consultancy sprint with Prohibition PR.

**Who Should Register**

*   Heads of Communications, Marketing or Fundraising at UK and international charities
*   In-house teams of up to five people, looking to scale impact without scaling budgets
*   Anyone accountable to trustees for every pound, hour and campaign decision

Seats are strictly limited. Secure your place today to turn your resources into strategic success.


Impact on a Shoestring: Strategic PR Masterclass for Charity Comms Teams

The way people search for information is changing rapidly. Instead of using traditional search engines like Google, more users are turning to tools such as ChatGPT, Perplexity, and Gemini to get instant, conversational answers. These tools do not list links or reward keyword rankings. They summarise content and choose what to include based on clarity, structure, and credibility. This shift means that even well-optimised websites may no longer appear where they once did.

 

This session introduces marketers to the concept of Generative Engine Optimisation, or GEO. GEO is a way of improving a brand’s discoverability in AI-generated answers. It is not a replacement for SEO, but rather the next layer of visibility as consumer behaviour evolves. The session explains how AI tools generate answers, how content is selected, and what practical steps marketers can take to ensure their brand is included.

 

Attendees will see real examples showing how brands do or do not appear in AI responses. The session will cover what kind of content AI tools prioritise, how to structure brand information clearly, and how to support discoverability through trusted third-party sources. We will also introduce llms.txt, a new file type that helps businesses signal to AI which content can be used and crawled.

 

This is a practical, forward-looking session for marketers who want to protect and strengthen their brand presence as the digital landscape continues to evolve. Participants will leave with a simple checklist and an opportunity to request a visibility audit to better understand where their brand stands today.

This event is for in-house practitioners only - no agencies or freelancers please.


How to Make Your Brand Discoverable in a Post-SEO World

Social media is changing fast and 2026 will be a tipping point. With AI shaping discovery, trust and engagement, the pressure on marketing leaders has never been greater. Visibility, reputation and ROI are all at stake.

This briefing is built for CMOs, Marketing Directors and senior comms professionals who need straight answers, not hype. In one focused session, you will cut through the noise and get clear, practical insight into where to focus your time, budget and attention in the year ahead.

You will leave with frameworks and strategies you can put into practice straight away to sharpen your brand’s visibility, protect reputation and prove marketing’s impact at board level.

#### What you will take away

*   **Visibility that lasts**: How to stay front of mind as search, social and AI-driven feeds reshape discovery.
*   **Reputation you can trust**: Practical ways to tackle misinformation, deepfakes and synthetic media without losing credibility.
*   **ROI that convinces**: Models that tie campaigns directly to commercial results, giving you the evidence to defend and grow budgets.

####

#### The big themes

*   **The AI feed**: Where TikTok, Meta, X, LinkedIn, Threads, Bluesky and others are heading and how to adapt.
*   **Trust and authenticity**: How to protect your brand when synthetic media blurs the lines.
*   **ROI in the age of AI**: Smarter reporting frameworks that resonate with leadership, plus practical ways to use AI without undermining credibility.

####

#### Why you should attend

This is not about trends for the sake of it. It is about getting ahead, avoiding costly mistakes and giving your brand the best chance to cut through in a crowded, AI-driven landscape.

If you are a senior marketer responsible for visibility, reputation or budgets, this is the session you cannot afford to miss.

This is for in-house marketing professionals only, no agencies or freelancers please.


Social Media Trends 2026: What Every Marketing Leader Needs to Know

Prohibition PR is a multi-award-winning top 150 PR agency. We advise brands on how to use public relations, content marketing and social media effectively. With creativity, innovation and insight at the heart of everything we do, our aim is to deliver powerful strategies that help brands and businesses communicate more effectively both on and offline.

Operating out of the North of England for over a decade, our specialist integrated PR team has built a reputation for delivering highly successful, innovative PR campaigns that achieve maximum impact and results.