The news media landscape is rapidly changing, and that means the skills required to deliver effective media interviews are also changing. One thing’s for sure, get it wrong at your peril; in today’s social media-first world, a seemingly innocuous misstep or lose comment can quickly ‘go viral’ creating a crisis in itself.

But while everything changes, everything stays the same, and this lively session will *also* recap on some of the essential media interview skills that are still very much relevant now and in the future.

Join our comprehensive media training masterclass designed exclusively for industry professionals like you.

What You'll Learn:

1\. Understanding the Evolving News Media Landscape: and what this means for interview scenarios

2\. Crafting Compelling Messages: How to control the narrative and cut through the noise

3\. Digital Media Strategies: Master the art of delivering your message effectively across online news, social media, podcasts, webinars, and virtual events.

4\. The must-dos of delivering effective virtual interviews

5\. Case Studies and Best Practices: Analyse the good, bad and the ugly of media interviews

6\. Journalist dirty tricks and curveballs – and how to avoid them

7\. How to prepare for an interview and land your key messages authentically

Why Attend?

*   Enhance Your Skill Set: Gain actionable insights and tools to improve your media interactions.
*   Stay Ahead of the Curve: Keep up with the latest trends and technologies shaping digital communications.
*   Boost Your Confidence: Build the assurance needed to deliver your messages effectively, regardless of the platform.
*   Network with Peers: Connect with other Communications and Marketing professionals facing similar challenges.

Who Should Attend? (sorry in-house only)

*   Marketing Managers
*   Communications Directors
*   Public Relations Professionals
*   Brand Strategists
*   Social Media Managers

Don't let your message get lost in the digital abyss.

Secure your spot now and transform the way you communicate in the digital landscape.

Spaces are limited to ensure an interactive and personalised experience. Reserve your place now to take advantage of this exclusive opportunity.


Media training masterclass: how to land your key messages in a digital-first world

While the drinks industry has traditionally been slow when it comes to embracing digital, all that has changed, with Gen Z positively demanding a digital-first brand experience. And with a corresponding rise in shoppers embracing D2C e-com channels, get it right and the rewards are huge.

Rich in case studies and engaging examples, this highly practical webinar will delve into exactly what has driven this perhaps counterintuitive shift to online, and how drinks brands can dominate the digital world – no matter your size or budget. From integrated campaigns to influencer relations, social commerce and online activations, this must-see webinar will provide a wealth of actionable value.

Key areas we’re going to cover include;

·      Evolving behaviour: how to reach a digital-first consumer

·      The rise of the D2C channel in the sales mix – and what great looks like

·      How best-in-class are taking ‘analogue’ brand experiences like product sampling, online

·      Developing a digital-first approach to NPD or brand launches

·      The future of digital drinks marketing, from AI to VR and AR

Join us in April for this must-see webinar, hosted by specialist food and drink integrated PR agency, [Prohibition](https://prohibitionpr.co.uk/) – in conjunction with insights from special guests "the secret buyer" and national consumer journalist, Marc Walker.

Essential for: mid-senior level F\&B social media, brand, marketing or comms professionals.

Sign up now! Limited places.


Food and Drink Sector Specialist Marketing Event

University marketing has entered a new era, with Gen Z shaping the conversation and setting the tone on digital platforms. To effectively inspire, inform, and connect with prospective students, higher education institutions must evolve their social media approach, embracing authenticity, visual storytelling, and interactive content.

This event offers a deep dive into the strategies and best practices that will help universities cut through the digital noise and capture the attention of this discerning audience. Whether you aim to strengthen recruitment campaigns, humanise your brand voice, or foster long-term loyalty, you will come away with the insights, techniques, and tools to succeed in today’s competitive landscape.

Topics include:

• Understanding Gen Z’s values, expectations, and online behaviours

• Developing content strategies that emphasise storytelling, inclusivity, and student voices

• Selecting the right platforms and features to maximise engagement and reach

• Employing influencers, ambassadors, and user-generated content to build authenticity

• Measuring impact, adapting strategies, and ensuring continuous improvement

This event is ideal for Marketing, Communications, and Student Engagement professionals looking to revitalise their social media presence and connect meaningfully with the next generation of students. Come prepared to rethink your strategies, refine your message, and lead your institution’s online narrative.


Social Media Strategies for Universities: Engaging Gen Z

Prohibition PR is a multi-award-winning top 150 PR agency. We advise brands on how to use public relations, content marketing and social media effectively. With creativity, innovation and insight at the heart of everything we do, our aim is to deliver powerful strategies that help brands and businesses communicate more effectively both on and offline.

Operating out of the North of England for over a decade, our specialist integrated PR team has built a reputation for delivering highly successful, innovative PR campaigns that achieve maximum impact and results.