Exposure Ninja is a revenue-driving search marketing agency, delivering high-impact SEO, PPC, and Content Marketing to global businesses in complex industries, including the Finance, Legal, and Healthcare sectors.

Exposure Ninja

# **Discover how Google's AI Overviews are reshaping finance marketing – and which brands are already winning.**

The search landscape has changed forever. Google's AI Overviews now appear in nearly 30% of all searches, delivering instant answers before users ever see your website.

For finance businesses, this isn't just another algorithm update — it's a fundamental shift in how potential clients discover, evaluate, and choose financial services.

While some finance brands scramble to understand this new reality, others are already securing prime real estate in AI-generated answers, capturing trust and visibility at the exact moment decisions are made.

In this exclusive webinar, Exposure Ninja's CEO, Charlie Marchant, will reveal the comprehensive analysis behind our groundbreaking white paper "How Google's AI Overviews Are Disrupting Finance Marketing" – plus the proven strategies smart finance brands are using to dominate this new search era.

We've analysed **over 7 million finance keywords** across mortgages, banking, insurance, investments, and financial advisory services to uncover exactly which brands are winning, why they're succeeding, and how you can claim your share of this high-value visibility.

**What We'll Reveal:**

*   **The shocking data** – How AI Overviews are already impacting 22,000+ finance-related searches, with mortgage queries seeing the highest disruption at 0.53% (and rising rapidly)
*   **Traffic impact analysis** – Why AI Overviews cause an average 15% drop in click-through rates and what this means for your lead generation
*   **The winners revealed** – Which finance brands are dominating AI Overview citations across mortgages and investments (spoiler: it's not always who you'd expect)
*   **Commercial intent disruption** – How 6% of AI Overview-triggering finance keywords have commercial intent – nearly 8x higher than other industries
*   **Position advantage breakdown** – Why 75% of AI Overview citations still come from top-10 rankings, but 25% don't – and what this means for your SEO strategy

**By the end of the session, you'll have a complete AI Search strategy composed of:**

*   **Foundation Building** – The essential SEO groundwork that makes AI Overview citations possible
*   **Content Optimisation** – How to structure your content for maximum AI visibility, including the surprising role of YouTube videos in finance AI Overviews
*   **Rapid Indexing Tactics** – Our tested method for getting AI Overview citations in as little as 5 hours using Google Search Console
*   **AI Search Optimisation** – The next evolution beyond SEO that ensures your brand appears across ChatGPT, Perplexity, Claude, and Gemini
*   **Authority Building Framework** – How digital PR and content marketing combine to embed your brand in AI knowledge bases

**Real Data, Real Impact**

This isn't theoretical marketing advice. Our research analysed actual performance across 7.3 million finance keywords, tracking which brands appear in AI Overviews and why. Every strategy we'll share is backed by data from live AI-powered search results affecting real finance businesses right now.

We'll also reveal why optimising for AI Overviews alone isn't enough. With 5.5 billion ChatGPT users, 350 million Gemini users, and millions more using Claude and Perplexity for financial advice, your visibility strategy must extend far beyond Google.

**The Early Advantage Window Is Closing**

At the time of the white paper's creation, AI Overview presence in finance at at 4%.

Today, it's at 7%, and we expect it to reach 20-30% within 12-18 months (if not much sooner).

The brands that establish AI visibility now will dominate as adoption accelerates.

Finance companies like NatWest, Halifax, Investopedia, and Vanguard are already securing consistent AI Overview citations. The question isn't whether AI will reshape finance marketing – it's whether you'll be positioned to benefit when it does.

**Who Should Attend?**

This webinar is essential for Marketing Directors, Marketing Managers, and senior marketers at finance companies, mortgage brokers, investment firms, insurance providers, and fintech businesses.

If you're responsible for digital visibility, lead generation, or competitive positioning in financial services, this session will fundamentally change how you approach search marketing.

Join our team to discover the data-driven strategies that will future-proof your finance marketing in the age of AI search.

***

**⚠️ IMPORTANT NOTICE** - This webinar is **not** open to marketing consultants or agencies. Exposure Ninja reserves the right to cancel registrations if necessary.


How Google’s AI Overviews Are Disrupting Finance Marketing

**From zero to 11,410 qualified leads in just 12 months.**

In today's challenging mortgage market, generating high-quality leads consistently is the difference between struggling and thriving. So how did one US mortgage lender completely transform their digital presence and exceed their lead generation target by 101%?

In this exclusive webinar, Exposure Ninja's CEO Charlie Marchant and Account Management Team Leader Kyle Tolley pull back the curtain on the exact strategy that delivered these remarkable results.

We'll break down the complete multi-channel approach that helped DSLD Mortgage achieve:

*   **11,410 qualified leads** in their first year with us
*   A conversion rate of **3.01%** (significantly above industry standard)
*   **1,200% organic traffic growth** within 12 months
*   An impressive **13.79% conversion rate** on their top-performing landing pages
*   **33.5% year-on-year growth** in closed loans

You'll discover how our team transformed an outdated, underperforming website into a lead generation powerhouse through strategic branding, website development, and a full-funnel marketing strategy spanning SEO, PPC, content marketing, and email automation.

By the end of this session, you'll understand:

*   How to create a mortgage marketing strategy that targets prospects at every stage of the funnel
*   The exact conversion tactics that drove a 3.01% sitewide conversion rate
*   How custom tools and calculators can drive both SEO traffic and lead conversions
*   The qualification process that ensures your sales team focuses on high-quality leads
*   The content strategy that positioned a brand-new domain to outrank established competitors

We'll also share our early challenges and how we overcame them – from fixing misleading analytics to implementing an 8-step qualification form that improved lead quality overnight.

***

## Who Is This Webinar For?

This webinar is designed for Marketing Directors and VPs at mortgage and financial services companies looking to dramatically improve their lead generation results. However, marketers across all industries will benefit from the strategic approach and conversion tactics we'll be sharing.

**Join Charlie and Kyle to discover how you can apply these proven strategies to your own lead generation campaigns.**

***

**⚠️ NOTICE** - This webinar is **not** open to marketing consultants or agencies. Exposure Ninja reserves the right to cancel registrations if necessary.

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Mortgage Marketing: An 11,000+ Leads Success Story

AI is the future of SEO.

Google's new AI Overviews at the top of the search results are built using generative engines. And then there are generative AI chatbots like ChatGPT, Perplexity, and Claude which are all hoovering up traditional organic search traffic too.

Marketers in 2025 will need to know how to rank in all of them: AI Overviews AND ChatGPT.

In this session, Exposure Ninja's founder, Tim Cameron-Kitchen, will take you through the process our agency has been using to get our clients ranking in Google's AI Overviews AND in ChatGPT too using Generative Engine Optimisation.

By the end of the session, you'll know exactly how to do Generative Engine Optimisation for your website too.

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Who Is This Webinar For?

This webinar is designed for VPs and Directors at £1M+ turnover businesses - however, marketers at all businesses will be able to apply the lessons learned from this session.


How to DOMINATE In The Next Marketing Battleground

**Discover the integrated strategy that transformed a struggling business into a lead generation powerhouse.**

Achieving consistent, high-quality lead generation can make or break a business. So, how did UK mobility bathroom provider, Age Care Bathrooms, completely transform its digital presence and smash its annual lead target in just nine months?

In this exclusive webinar, Exposure Ninja's CEO, Charlie Marchant, teams up with Senior Account Manager Danielle McMullen and Head of PPC, Rebecca Pilkington, to reveal the exact strategy they've created that delivered these remarkable results.

We'll dissect the complete integrated approach that helped Age Care Bathrooms achieve:

*   **3,832 qualified leads** in just 9 months (137% of their 12-month target)
*   **£215k in revenue** generated from organic search alone
*   **363% increase** in Google Ads conversions
*   **300+ sustained monthly organic leads** (up from just 60)
*   **77% increase** in total ranking keywords
*   **#1 Google ranking** for high-value terms like "mobility bathrooms"

You'll discover how our team transformed a business seeking fresh marketing direction into a lead generation machine through strategic data implementation, website restructuring, and a **full-funnel marketing approach** spanning SEO, PPC, content marketing, and email automation.

## What You'll Learn:

*   **Integrated Channel Approach** - How SEO, PPC, content marketing, and email work together to amplify results across the board
*   **Website Restructuring & Optimisation** - Our proven method for fixing keyword cannibalisation, streamlining navigation, and implementing conversion-focused design
*   **Authority Building Through Strategic PR** - How creative digital PR campaigns earned high-quality backlinks and positioned the brand as a trusted industry leader
*   **The Data Foundation Strategy** - How to implement proper conversion tracking that gives you clarity on actual performance and establishes realistic benchmarks

We'll also share the early challenges we faced and how we overcame them, from establishing accurate benchmarks when no historical data existed to transforming an underperforming website into a conversion-focused powerhouse.

## Real Results, Real Strategies

This isn't theory – it's a proven system that took Age Care Bathrooms from seeking fresh marketing direction to consistently generating over 300 organic leads per month. Every tactic we'll share has been tested, refined, and delivered measurable results.

## Who Should Attend?

This webinar is designed for Marketing Directors, Marketing Managers, and business owners in the healthcare, home installation, and service-delivery industries looking to dramatically improve their lead generation results. However, marketers across all sectors will benefit from the strategic approach and conversion tactics we'll be sharing.

**Join Charlie, Danielle, and Rebecca to discover how you can apply these proven strategies to transform your own lead generation campaigns.**

***

**⚠️ IMPORTANT NOTICE** - This webinar is **not** open to marketing consultants or agencies. Exposure Ninja reserves the right to cancel registrations if necessary.
