Census is the #1 Data Activation platform, powered by Reverse ETL. We transform the data warehouse into a hub for marketing and business operations, empowering everyone to take action with trusted, actionable data. No custom scripts or engineering favors required!

We’d love to help you achieve better outcomes with trusted data – let’s chat!

Census

In the past decade, we've seen sales and marketing teams come together in lockstep. In our current decade, the perfect storm of AI, Cloud Data, and Composability is poised to transform collaboration between marketing and data teams like never before. 

Join us on Wednesday, December 13th at 2 PM ET/11 AM PT for a panel discussion with **Scott Brinker**, Editor at chiefmartec.com, **Darrell Alfonso**, Director of Marketing Strategy and Operations at Indeed, and **Boris Jabes**, CEO and Co-founder at Census, moderated by **Phil Gamache**, Host of Humans of Martech.

These martech visionaries will discuss how to...

*   Create marketing campaigns that adapt in real-time, personalizing content for each customer, driven by the power of AI. 
*   Harness the vast potential of cloud data to activate deeper customer insights, enabling pinpoint targeting and data-driven decision-making at scale. 
*   Discover how composability, the art of building marketing technology like Lego blocks, empowers you to create agile and customized marketing stacks.

Don't miss this chance to learn how the next generation of Martech will elevate your marketing strategies, enable intelligent automation, and deliver personalized experiences beyond your wildest dreams.


Martech Madness: 2024 Predictions for AI, Cloud Data, and Composability

Data teams and infrastructure are often seen as cost centers for the business. But Marc Stone, VP of Growth & Data at ClickUp knows that the Modern Data Stack coupled with a culture shift can change that perception. Your data stack can be the key to optimizing operations and driving ROI — it's just a matter of combining the right tools. Join industry experts from ClickUp, Census, and Hex to discuss...

👉 Challenges ClickUp's data team faced as they sought to improve ROAS and enhance the conversion feedback loop to their largest spending ad platforms

👉 The solution that enabled ClickUp to send predictive lifetime value inputs into Google Ads and Facebook to proactively increase ROAS

👉 How ClickUp ultimately lowered CAC by ~50% over 6 months

‍

Save your seat to join live and ask our speakers a question. 👉


Webinar: How Data Teams Can Become Revenue Drivers feat. ClickUp, Hex, and Census

Behind every world-class marketing strategy is a killer, data-driven marketing team. 

And to be truly data-driven, marketing teams need to closely collaborate with their data counterparts. 

Join us for a 1-hour panel discussion bringing together data, ops, and marketing leaders from Pleo, Fivetran, HubSpot, and Wistia as we shine a light on what it takes to break down the silos holding most marketing and data teams back from their potential. We’ll cover: 

*   Important considerations when assembling your data and martech stack
*   How data teams can align marketing teams around the warehouse as the single source of truth
*   Rituals to streamline collaboration between data and marketing teams

If you’re a marketing professional who dreams big, but feels limited by the data in your marketing automation tooling or a data person who knows you have the insights to impact revenue (and just need better access to the GTM team), this is for you. 

Save your seat


(Panel) Better Together: Uniting Marketing & Data ft. HubSpot, Fivetran, Wistia & Pleo

Are you leveraging your first-party data to enhance your product experience?

Mixpanel’s event analytics platform powers customer journeys for companies like Uber, Netflix, OpenAI, and Yelp. As product analytics have moved beyond just clickstream data, both product and growth teams find themselves relying on the same datasets to grow and analyze both product needs and business outcomes.

Join us on Wednesday, July 19th as Census's CMO Matt Amundson, Google's Principal, Strategic Partnerships, Manav Bhatia, and Mixpanel's Director of Product, Vijay Iyengar, sit down to discuss how to...

👉 Make data-driven product decisions

👉 Unlock productivity with the right data stack

👉 Optimize customer experiences at every stage.

‍

Save your spot now to join live and share your input or ask our speakers a question. 👉


Census & Mixpanel Present: The Past, Present, and Future of Event Analytics

[Figma](https://www.figma.com/), a collaborative design platform used by over 4M users, has seen huge success due to their product-led growth(PLG) motion, with a massive $20B acquisition announced recently by Adobe. 

**‍**Key to this success has been not just collecting, but actually harnessing their data to drive revenue growth, particularly as they moved up-market. 

**Watch our webinar** with [Praveer Melwani](https://www.linkedin.com/in/praveer-melwani/), CFO at Figma, where he shares how they operationalize data to drive revenue across their $20B PLG business.

We discussed...

*   How Figma scaled business operations as a hypergrowth PLG company
*   How Figma built a source of truth for their GTM data
*   Best practices from Figma’s journey operationalizing data across their business


Q&A: How Figma Operationalizes Data Across its $20b PLG Business

About

Speakers

Praveer Melwani

CFO, Figma

Syl Giuliani

Head of Growth, Census

Replays

Martech Madness: 2024 Predictions for AI, Cloud Data, and Composability

Webinar: How Data Teams Can Become Revenue Drivers feat. ClickUp, Hex, and Census

(Panel) Better Together: Uniting Marketing & Data ft. HubSpot, Fivetran, Wistia & Pleo