Driving Growth Through Smarter Sales-Marketing Collaboration
3
2:00 PM - 3:00 PM
Sales and marketing alignment sounds great in theory. In practice? It's usually a mess of finger-pointing, missed opportunities, and "that's not my job" answers. Marketing thinks sales doesn't follow up properly. Sales thinks marketing sends garbage leads. Everyone's frustrated, and growth suffers.
Join us for an exclusive Q&A with Laura Erdem, Sales Director at Dreamdata, and quite possibly the only sales person on the planet who genuinely loves marketing. While everyone else is playing the blame game, Laura figured out how to make both sides work together to actually drive growth.
We're covering:
- How better collaboration directly impacts your growth numbers
- What smart sales-marketing partnerships actually look like in practice
- The handoff moments that make or break your revenue pipeline
- Why most "alignment" efforts fail and what works instead
We're gonna have a real conversation with someone who's been in the trenches and figured out how to make it work. Laura's got the battle scars and the wins to prove it.
Bring your questions and your war stories. We're ready for all of it.
Speakers
Laura Erdem
Sales Director at Dreamdata
Lusine Sargsyan
Growth at Contrast
3
2:00 PM - 3:00 PM