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In this webinar series, we invite people who run successful webinars. What do they do to make them successful? What are their strategies? For every episode, we look at the different types of webinars you can run. Think AMAs, thought-leadership or simply demos.

In this first episode, we invite Ethan from Rotacloud. Recently he ran a successful product launch on Contrast. What jumped out is how he blended in pre-recorded content and live content. Creating a very engaging webinar:

*   48% of registrants watched live
*   Over 300 chat messages
*   77% Live view time

Do you see what I see? Those are pro stats.

In this webinar Ethan shares his **secrets for a successful product announcement** webinar. He'll answer questions like:

1.  What is the reason for running product webinars? How do you align them with business goals?
2.  How do you make the product demo engaging and not just a standard walkthrough?
3.  How can you effectively use visuals, animations, or live interactions to enhance engagement?
4.  How do you measure the success of a product launch webinar beyond just attendance numbers?

Join us live to ask your questions. Register to receive the replay if you can't make it on time.

Look forward seeing you there.


Product Announcement Webinars Reinvented

**Want to turn your webinars into a revenue-driving machine?**

On **January 30th at 4 PM CET**, Stuart and Maxim will walk you through Contrast's free HubSpot Academy for marketers, designed to help you optimize webinar follow-ups and track ROI using HubSpot.

Join Stuart, author and workflow creator at **ConnectedGTM**, who helps startups in the HubSpot ecosystem build content-led GTM strategies to drive pipeline and partnerships. With years of hands-on experience, Stuart knows everything HubSpot-related, from optimizing workflows to scaling growth within the platform.

In this session, you’ll learn how to:

*   Implement lead scoring in HubSpot
*   Execute effective post-webinar follow-up strategies
*   Build a performance dashboard in HubSpot

***

Whether you're a marketer looking to improve your webinar strategy or just curious about using HubSpot for webinars, this session has something for you.

***

Can’t make it live? Register anyway, and we’ll send you the replay!


How to Run Effective Webinars with HubSpot

## Want to be a great Head of Marketing one day?

On **December 5th at 5 PM CET**, Sara and Maxim will teach you how to level up your marketing career. Whether you're just starting out or ready to take the next big step, this webinar is for you!

Join Sara, Head of Marketing at **Stryber**, as she shares her incredible journey from working at **Tesla** to leading B2B marketing for top IT service providers and adTech startups. With nearly a decade of experience and a network of over **40k followers on LinkedIn**, Sara knows what it takes to reach the top – and she’s here to help you get there too.

In this session, we'll cover:

*   **Building Your Experience**: How do you go from marketer to marketing leader? Sara’s tips on what skills to focus on, how to make the right connections, and how to stand out on your career path.
*   **Leadership & Team Building**: So, you’ve landed the role – now what? Learn how to build a strong, high-performing team, create a positive culture, and lead with impact.
*   **The Power of Personal Branding**: Sara’s LinkedIn presence is a big part of her success. She’ll share how sharing your marketing insights online can open doors to new opportunities, whether it’s freelance gigs or collaborations with top brands.
*   **Building Strong Relationships with Sales & the CEO**: Marketing doesn’t work in isolation. Learn how to connect with your CEO, collaborate with the sales team, and align everyone on the same goals for bigger impact.

***

Ready to take your marketing career to the next level?

Whether you’re aiming for a Head of Marketing role or just curious about what it takes, this webinar will give you the inside scoop from someone who’s been there and done it.

***

Can’t join live? No worries—register, and we’ll send you the replay!


How to Become a Great Head of Marketing

## Most businesses spend $10,000s every year on their content marketing strategy... yet 97% of webpages never get any traffic.

###### Too many businesses invest heavily in content creation, but not enough in distribution.

# How to make sure your page makes it to the top 4%?

On **October 23rd at 4 PM CET**, Mina and Maxim will teach you how to build a successful content marketing strategy (with the distribution it deserves) for 2025:

*   **Get inside your audience’s head** and discover what they *really* need.
*   **Align your content with your business goals** for maximum impact.
*   **Stand out from the crowd** with messaging that hits the mark every time.

And we'll cover Mina's pillars of a successful B2B content engine:

*   **Amplification**: Boost your content's reach and impact.
*   **Differentiation**: Make your brand unforgettable with unique messaging.
*   **Direction**: Map out a clear plan to keep your content efforts on track.

Whether you're building your content engine in 2025 or looking to increase the ROI of your strategy, there will be something for you in this session.

***

Join them for an interactive workshop with a live quiz and games, and a detailed breakdown of the methodology that Mina uses with her clients: high level strategy, common problems, pains, and solutions.

Mina is a content (content) creator with 14k followers and 9 years of experience building and scaling content programs for both start-ups and big-name B2B brands.

***

Can’t join live? No worries—register, and we’ll send you the replay!


Building a Content Marketing Strategy for 2025

Marketers are sitting on a content gold mine... with a spoon to dig for the gold. What you really need is a machine. The good news? In this webinar we'll show you how the content machine works, and how Content Repurposing is the key to increased reach with better payback.

In this webinar, Andy Ashton (Head of Technology & Customer Success at [MadeToSee.com](https://madetosee.com/)) shares insights, strategies and secrets behind elevating your content strategy.

Andy has many years of experience managing webinar programmes for Enterprise businesses. He also provides a unique perspective as a content creator in the tech & gaming space, with a back catalogue of 1000+ videos across social media. Join this webinar and be ready to think bigger and smarter.

In this webinar you'll learn:

• Why you should be repurposing content

• Where repurposing sits in your marketing strategy

• How content repurposing benefits the whole company (not just marketing)

• Vibe repurposing vs. having a repurposing strategy

We'll talk actual strategy that sets you on the path to increased content reach and audience engagement.

As always, join us live to ask your questions. Or register to watch it back when it's convenient for you.

See you there 👋


Build a Content Engine: Repurposing Strategies for SaaS Teams

Speakers

Andy Ashton

Head Of Technology & Customer Success

Luuk de Jonge

Co-Founder & Product

Replays

Product Announcement Webinars Reinvented

How to Run Effective Webinars with HubSpot