Mental Load: Stopping the Industry’s Biggest Career Killer
About
Working parents are drowning in kid admin. The mental load of family life impacts creativity, productivity, and perpetuates the gender gap in agencies worldwide. And yet, achieving gender balance in creative and leadership teams is proven to win more awards and increase profit. How do we get there?
Claire Waring, Former ECD of R/GA Australia and Co-Founder of Gether believes AI has a big role to play.
We have tools for productivity at work but what about tools that help us at home so that we can be our best at work? She shares insights into how tech can help ease mental load to level the playing field for mums AND get dads more actively involved in their children's lives.
Whether you're a working mum or a leader of them, in this session you will learn practical strategies to unburden the mind, support working parents and retain top talent.
Gender balance: A proven path to more awards and profit
Understanding mental load: It's effect on the brain and creativity
The impact on agencies: Implications for talent and culture
Embracing technology: How AI can help ease cognitive load
Supporting working parents: Cultural changes to retain senior talent
Speaker
Claire Waring
Co Founder of Gether
Claire is a tech-optimist with extensive experience internationally leading teams and championing powerful creative work in a career that has spanned Australia, Europe and Asia. Former ECD of R/GA Australia, she has held creative leadership roles with Publicis.Sapient, TBWA, Havas and Saatchi & Saatchi, building a reputation for driving creative cultures of innovation and collaboration.
Claire’s work reflects her core belief that magic is made at the intersection of human insight, imagination and technology. A long time advocate for women in the advertising industry, in 2023 Claire Co-Founded Gether, an AI enabled tech startup tackling mental load for working parents.
Claire has won her a host of major industry awards, jury and speaking accolades - Cannes, OneShow, Art Director's Club, Clio, Caples, Adfest, Spikes and Effies among them.
