eCom Unity x HUECCO: Slash Acquisition Costs with AI Creative Strategy in BFCM
5
3:00 PM - 4:00 PM
Your BFCM campaigns are about to get more expensive. Unless you do this.
Customer acquisition costs are climbing across every platform. Meta CPMs are up. Google CPC is rising. And with Black Friday Cyber Monday around the corner, you're facing the most competitive advertising environment of the year. Every eCommerce brand is flooding the same channels, bidding on the same audiences, and fighting for the same customers.
The brands that win BFCM aren't just spending more — they're spending smarter. They've discovered how AI-powered creative strategy slashes acquisition costs while scaling performance during the most critical revenue period of the year.
This webinar reveals exactly how to leverage AI creative intelligence to reduce your CAC, multiply your ROAS, and dominate your market this BFCM season.
What You'll Learn:
Discover the AI creative frameworks and how brands like True Classic, Huel or Dr. Squatch use with tools like Chat GPT, Claude, Gumloop or n8n to scale their revenue and creative output. You'll see real campaign data, proven methodologies, and immediately actionable strategies you can implement before BFCM hits.
- Reduce Customer Acquisition Costs Through Intelligent Creative Testing: Conduct in depth market research with Chat GPT and understand your target audience in the best possible way. Gather insane amounts of data in seconds…
- Scale Creative Production Without Scaling Costs: Learn how to use and replicate winning concepts using the right iteration process, Gumloop and/or n8n.
- Optimize Messaging with AI-Driven Personalization: Use the most advanced prompting techniques to create the best copy and write the headlines your ideal customer wants to hear with Claude.
- Implement Data-Driven Creative Strategy: Get the exact framework for using AI insights to inform creative decisions, predict performance, and continuously optimize campaigns throughout BFCM. No more guessing — just proven, data-backed creative strategy.
- Maximize ROAS During Peak Competition: Learn advanced techniques for maintaining profitability when CPMs spike and competition intensifies. Discover how we use Klar to ensure we have full visibility on the metrics that really matter and ensure the bottom line profitability grows consistently.
Speakers
Max Rast
Co-Founder & CEO @ Klar
Max is Co-Founder & CEO at Klar and launched the "eCom Unity", Europe's biggest closed community of eCommerce founders and senior operators.
With 12 years in eCommerce, he's a seasoned expert, having previously served as CMO at yfood, where he built up and expanded the marketing team and entered 9 new markets. Now at Klar, he drives growth for eCommerce brands by providing tailored Data Reporting and Attribution software, enabling DTC brands to uncover valuable insights and achieve profitable growth.
Eugenio Zabell
Founder & CEO @ Huecco Incubator
Eugenio founded Huecco Incubator helping 50+ DTC brands cut customer acquisition costs by up to 47%. With over 7+ working in the DTC space optimising for growth. His focus switched to mastering AI-powered creative production and optimization as he saw the tremendous force AI could be in this space. You'll learn the exact frameworks his team uses with 7-9 figure brands.
Eugenio and his team have pioneered practical AI applications specifically for DTC brands — no complex jargon, no overwhelming tech stacks. They've successfully deployed machine learning and predictive modeling to identify untapped customer segments, automate creative testing at scale, and personalize customer experiences across every touchpoint.
The difference? They implement AI solutions that integrate seamlessly into existing workflows, making sophisticated technology accessible for brands without massive tech teams or budgets.
His track record includes brands across fashion, health and wellness, lifestyle, and tech which have achieved breakthrough growth by implementing creative-first, AI-powered acquisition frameworks.
In this masterclass, expect concrete frameworks you can implement immediately, real campaign case studies with actual numbers, and battle-tested strategies for reducing CAC and maximizing ROI during BFCM and beyond. Eugenio shares the exact methodologies his team uses — including specific AI tools, creative testing protocols, and audience segmentation strategies that drive results.
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5
3:00 PM - 4:00 PM