This workshop series is brought to you by the eCom Unity - Europe's biggest closed community for eCom founders & senior operators only.

In this workshops, we bring in experts to share their expertise on all things DTC.
No fluff - but tackling topics that are actually useful in daily operations.

And if you don't know our eCom Unity yet - it's for getting answers for burning questions, accessing data and exchanging ideas with 1,000+ other eCom experts. Every day and totally free.

What's in it for you?
- Exclusivity at its Core: A curated community for those at the helm of D2C brands.
- No Sales Pitches: Brands only. No selling. No agencies.
- Closed Slack Channel: Exchange ideas, troubleshoot challenge and build connections.
- Exclusive Events: Connect with like-minded professionals across Europe.
- Highend Masterclasses: Grow professionally with top-tier knowledge of industry experts.

Sounds like a crowd for you? Apply here for free: 
https://www.ecom-unity.eu/

eCom Unity Workshops

## **Your BFCM campaigns are about to get more expensive. Unless you do this.**

Customer acquisition costs are climbing across every platform. Meta CPMs are up. Google CPC is rising. And with Black Friday Cyber Monday around the corner, you're facing the most competitive advertising environment of the year. Every eCommerce brand is flooding the same channels, bidding on the same audiences, and fighting for the same customers.

The brands that win BFCM aren't just spending more — they're spending smarter. They've discovered how AI-powered creative strategy slashes acquisition costs while scaling performance during the most critical revenue period of the year.

This webinar reveals exactly how to leverage AI creative intelligence to reduce your CAC, multiply your ROAS, and dominate your market this BFCM season.

## **What You'll Learn:**

Discover the AI creative frameworks and how brands like True Classic, Huel or Dr. Squatch use with tools like Chat GPT, Claude, Gumloop or n8n to scale their revenue and creative output. You'll see real campaign data, proven methodologies, and immediately actionable strategies you can implement before BFCM hits.

*   **Reduce Customer Acquisition Costs Through Intelligent Creative Testing:** Conduct in depth market research with Chat GPT and understand your target audience in the best possible way. Gather insane amounts of data in seconds…
*   **Scale Creative Production Without Scaling Costs:** Learn how to use and replicate winning concepts using the right iteration process, Gumloop and/or n8n.
*   **Optimize Messaging with AI-Driven Personalization:** Use the most advanced prompting techniques to create the best copy and write the headlines your ideal customer wants to hear with Claude.
*   **Implement Data-Driven Creative Strategy:** Get the exact framework for using AI insights to inform creative decisions, predict performance, and continuously optimize campaigns throughout BFCM. No more guessing — just proven, data-backed creative strategy.
*   **Maximize ROAS During Peak Competition:** Learn advanced techniques for maintaining profitability when CPMs spike and competition intensifies. Discover how we use Klar to ensure we have full visibility on the metrics that really matter and ensure the bottom line profitability grows consistently.
