Using AI to identify vulnerability, fostering trust and making data-driven decisions: Flexys meets Serene

In this episode, James sits down with Savannah Price, Founder and CEO of Serene, to explore how AI and behavioural insights are transforming the way businesses identify and support vulnerable customers — before financial distress escalates.

Savannah shares her unconventional journey from geology to fintech, the personal experiences that inspired Serene, and how her company is reshaping the way firms approach consumer vulnerability. They discuss the challenges of balancing compliance, customer well-being, and commercial success, as well as the evolving role of AI in ethical and proactive decision-making.

If you're interested in the future of fintech, AI-driven consumer protection, and how businesses can turn vulnerability management into a competitive advantage, grab a cuppa and enjoy the episode!