Heatmaps & Redesigns: How to Turn Your Website Into a Lead Generation Machine for 2026

Prepare your website to dominate in 2026 using tried-and-tested methods for testing and improving your website's conversion rate.

There are many reasons why you should improve your website for 2026, but the two most significant are:

1. You haven't updated your website in over a year
2. You're getting less traffic — thanks to the emergence of AI — so you need to convert as much of the remaining traffic as you can

If you haven't updated your website recently, you're likely losing a lot of high-intent customers.

Heatmaps and user session recordings can help conversion rate experts choose the next big improvement that may double or triple your conversion rate.

Most websites across all sectors are facing the impact of AI on their traffic, which is likely impacting their conversions, too. This increases the need to ensure that you convert as high a percentage of the visitors you're still getting.

The question then is: How?

In this exclusive live session, Exposure Ninja's CEO, Charlie Marchant, will team up with Website Development Strategist, Hannah Tindale, to discuss the processes we use to test, build, and redesign high-performing websites that convert like lead generation machines.

The Science Behind Better Conversions

We'll demonstrate how user behaviour analysis reveals exactly where visitors are getting stuck, confused, or losing interest.

You'll see how small changes — often as simple as repositioning a call-to-action or clarifying your value proposition — can produce dramatic improvements in lead generation.

More importantly, you'll understand the testing methodology that ensures these improvements are genuine wins rather than temporary fluctuations.

Who Should Attend?

This live session is designed for Marketing Directors, Marketing Managers, and business owners who recognise that their website needs improvement but aren't sure where to start. Whether you're planning a complete refresh or looking to optimise specific landing pages, you'll leave with a clear roadmap for 2026.

⚠️ IMPORTANT NOTICE — This webinar is not open to marketing consultants or agencies. Exposure Ninja reserves the right to cancel registrations if necessary.

Join Charlie and Hannah on August 20th at 4:00 PM (BST) to discover how you can transform your website into a lead generation machine that works harder for your business in 2026.