Smarter Ad Placement Starts with Better Data: How to Level Up Your Out-of-Home Marketing Strategy
23
3:30 PM - 4:00 PM
Deciding to use OOH as a channel is the easy part. Understanding where to pick good locations and how to execute with all of the vendors is the hard part.
To find the right locations for billboards or other OOH inventory, you need data sources. Lots of them. Combine location data, movement data and demographic patterns with finding the right mix of formats that will deliver enough impressions to your target audience and that is a recipe for marketing success.
This short session breaks down how to use OOH expertise and the right combination of data to make smarter real-life campaign decisions—so every dollar goes further and every ad hits harder.
What You’ll Learn:
- What data matters most when planning OOH
- How to sift through the noise to build the best OOH plan
- How to use OOH audience targeting to boost digital ad performance
- How brands are using data to outsmart their competition
Speakers
Greg Wise
Cofounder and Chief Commercial Officer at OneScreen
Greg is passionate about modernizing out-of-home advertising for marketing agencies and brands. Before founding OneScreen.ai, Greg was a founding member of the eCommerce team at Hubspot in 2010 and founded Green Knight Funding, a private real estate investment fund for commercial and residential property.
Lindsay O'Brien
Head of Marketing & Operations
Lindsay is a B2B marketing and RevOps leader with deep experience building go-to-market strategies that connect the dots between data, audience behavior, and campaign execution. She’s led marketing at both startups and scaled companies, with a focus on making smart, strategic decisions that drive real business impact.
Madhav Bhandari
Head of Marketing at Storylane
Madhav Bhandari is Head of Marketing at Storylane, an agentic demo automation platform used by 4,000+ companies to create interactive demos in minutes. With 12+ years in B2B SaaS, he’s helped multiple startups scale from early traction to $15M+ ARR by building lean, high-impact marketing engines across content, brand, product marketing, and demand gen. Madhav’s strength - and philosophy - is doing marketing that stands out. He bets on bold campaigns, uses pattern interrupts to break through the noise, and shares behind-the-scenes lessons on LinkedIn - from what worked to what didn’t.
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23
3:30 PM - 4:00 PM