OneScreen

Deciding to use OOH as a channel is the easy part. Understanding where to pick good locations and how to execute with all of the vendors is the hard part. 

To find the right locations for billboards or other OOH inventory, you need data sources. Lots of them. Combine location data, movement data and demographic patterns with finding the right mix of formats that will deliver enough impressions to your target audience and that is a recipe for marketing success. 

 This short session breaks down how to use OOH expertise and the right combination of data to make smarter real-life campaign decisions—so every dollar goes further and every ad hits harder.

**What You’ll Learn**:

*   What data matters most when planning OOH
*   How to sift through the noise to build the best OOH plan
*   How to use OOH audience targeting to boost digital ad performance
*   How brands are using data to outsmart their competition
