The Missing Piece in ABM: How Out-of-Home Ads Get Real-World Attention from Your Target Accounts
10
6:00 PM - 6:30 PM
ABM is built on targeting the right accounts with the right message. But what if your digital campaigns aren’t enough? Data-driven OOH; think strategically placed ads in front of your target account HQ or on executives commute paths, gives your message real-world staying power—especially when targeting enterprise buyers. Join Corrina Owens, Kacie Jenkins and Greg Wise to learn how adding OOH to your ABM mix can improve engagement, recall, and revenue.
What You’ll Learn:
- Why OOH works well for B2B and ABM
- How using a range of data sources can have your ads stand out in the real world in real locations your ICP lives, works and plays
- How to identify the right moments to use OOH in your ABM playbook
- Real examples of OOH in successful B2B campaigns
- Metrics that matter: how to measure the impact of OOH on pipeline and closed-won
Speakers
Greg Wise
Cofounder and Chief Commercial Officer at OneScreen
Greg is passionate about modernizing out-of-home advertising for marketing agencies and brands. Before founding OneScreen.ai, Greg was a founding member of the eCommerce team at Hubspot in 2010 and founded Green Knight Funding, a private real estate investment fund for commercial and residential property.
Kacie Jenkins
VP of Marketing at Sendoso
Kacie began her career as a recording artist with two Top 30 singles on country radio. She moved into tech as Marketing Manager at FANDOM, helping build and monetize communities around major entertainment and gaming franchises like Twilight and The Witcher. At Roku, she helped surpass Apple TV in the U.S. and launched their streaming stick with a New Girl-themed SXSW debut.
She later joined Fastly as an early team member, built a new category, and rose to VP of Marketing, helping scale the company to $200M ARR and a successful IPO. Kacie then held VP of Marketing roles at Ace Hotel Group and Sourcegraph.
She now serves as SVP of Marketing at Sendoso, the leading gifting and direct mail platform for revenue teams.
Corrina Owens
ABM & B2B expert
Corrina Owens is the go-to GTM mind behind some of the most effective ABM plays in B2B SaaS. She’s led award-winning programs at Gong and now works fractionally, advising and implementing pipeline-driving strategies at companies like Orum, Navattic, and UserGems.
Replays
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6:00 PM - 6:30 PM