The State of B2B Out-of-Home Advertising Adoption Report

We asked 101 Senior B2B Marketers about Out-of-Home advertising and how this channel fits into their marketing mix.

The TL;DR: B2B marketers have a blind spot. Some see Out-of-home (OOH) advertising as expensive, immeasurable, and irrelevant to niche audiences. 

Join Greg Wise, Cofounder of OneScreen, and Charlie Riley, OneScreen's Head of Marketing, for a short webinar as they explain the truth behind those assumptions and why now's the time for B2B marketers to embrace OOH as a must-have marketing channel.

The numbers tell a clear story:

46% of B2B companies already use OOH, especially mid-market companies

70% of marketers would consider OOH if they could measure it. Measurement isn't impossible; it's a problem that's already been solved.

52% believe OOH can reach their ICP effectively. The rest are either skeptical or under-informed, but they're not ruling it out.

77% admit they'd need agency support. The barrier is know-how, just like using SEO or other paid media expertise.

Tune into this quick webinar to hear about these takeaways and how OOH ads like billboards and transit ads should be part of your ABM strategy, brand campaign, or event marketing planning.