Building the Best Technology Stack for B2B Growth at Scale: The ABM Approach
About
In this ABM-centric session, Natalie Furness (CEO, RevOps Automated), Mason Cosby (Founder, Scrappy ABM), and Andrei Zinkevich (Co-Founder, Fullfunnel.io) will explore which tools you should use for personalized engagement with key accounts (including your existing CRM and MAP). Topics include criteria for choosing ABM-focused tools, strategies for seamless data integration, leveraging AI and analytics for targeted outreach, and optimizing CRM systems to align with ABM goals. This webinar will help you enhance your ABM strategies, foster stronger client relationships, and drive sustainable growth in competitive B2B markets.
Speakers
Natalie Furness
CEO + Founder, RevOps Automated
Natalie Furness is the founder and CEO of RevOps Automated, a technology consultancy serving international businesses to scale revenue by aligning people, processes and data systems. Natalie is ranked in the top 10 Revenue Operations LinkedIn thought leaders worldwide. She is president of the RevOps Research Collective and internationally recognised author of The Annual RevOps Report. Alongside her day job, Natalie is passionate about inspiring people to influence positive change and evokes action through her keynote speeches and seminars.
Mason Cosby
Founder, Scrappy ABM
Mason specializes in building Scrappy ABM programs on low budgets that drive high impact. Serving as the Marketing Lead at numerous boutique, bootstrapped businesses, Mason has Sourced over $8M in the past 3 years, driving an 18X ROI. If you are looking for no-nonsense practical marketing execution that drives revenue, Mason Cosby can provide guidance on practical low-tech ways for growth.
Andrei Zinkevich
Co-Founder, Fullfunnel.io
Andrei, Co-Founder of Fullfunnel.io, transforms B2B Tech and Service-based companies from siloed sales and marketing to full-funnel account-based marketing and demand generation.
Fullfunnel.io helps your team develop an ABM strategy, launch pilot programs, operationalize and scale the programs without ramping up budget or depending on external agencies.
