Campaign Tracking: Bringing Best Practices from Salesforce into HubSpot
RevOps Automated
01:01:28
Discover how to implement Salesforce's best practices for campaign tracking within HubSpot with Natalie Furness (CEO, RevOps Automated), Chris Kiertz (Head of Marketing Ops, Jasper), and Heather Bakire (Revenue Operations Strategist, RevOps Automated). You’ll learn:
- How to gain insights into defining clear campaign objectives and KPIs
- Best practices for attribution reporting using campaigns
- Advanced segmentation techniques and automation features
- Actionable insights to enhance campaign performance and drive impactful results in your marketing initiatives
Speakers
Mia-Jean Lee
RevOps Specialist in Marketing Operations
With 5 years of HubSpot expertise, Mia-Jean is a RevOps specialist focused on marketing strategy and execution. She has led multiple projects across AI, education, and insurance sectors, helping organizations scale through streamlined operations and data-driven growth
Heather Bakire
Revenue Operations Strategist, RevOps Automated
Heather Bakire is a Revenue Operations Strategist & Solutions Architect at RevOps Automated, where she helps clients optimize their go-to-market operations. She is passionate about empowering teams to get the most out of HubSpot and Salesforce. Heather lives in Seattle with her two adorable kids and loves spending time outside rain or shine.
Chris Kiertz
Head of Marketing Ops, Jasper
Chris Kiertz defines himself as a marketer by trade, but an entrepreneur at heart. He's helped scale marketing and revenue operations at some of the fastest growing B2B tech companies.
As a certified HubSpot solutions partner and full-time marketing ops consultant, Chris blends his 10 years of hands-on marketing experience with deep technical platform knowledge to build out a robust and scalable revenue operations function that brings GTM strategies to life.
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Campaign Tracking: Bringing Best Practices from Salesforce into HubSpot
01:01:28